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Intel Introduces Family of e-Business Products


Intel Introduces Family of e-Business Communications
Products and Services

Seven Products Under New Brand Name Help Build and Rapidly Deploy e-Business Services

AUCKLAND, March 17, 2000 - Targeting businesses that are rapidly evolving into e-Businesses, Intel New Zealand today unveiled a family of communications products and services that improve e-Commerce transactions through faster online connections, security authentication and server response time and announced the Intel® NetStructure™ brand name.

The products within the Intel NetStructure family target a new category of value-added infrastructure appliances and networking communications equipment for building or improving New Zealand e-Businesses and helping them operate more efficiently. Focused on helping e-Businesses generate more revenue in less time, the products are designed to be easily deployed and complement companies' existing network and server environment improving server performance by as much as 150 times. The products also provide increased server responsiveness and reliability by acting as "traffic cops" that can both intelligently assign data and identify - and avoid - server errors and down time.

The seven products introduced today include a new Internet caching appliance for faster access to heavily requested Web pages. Other products include e-Commerce load balancing equipment, designed to more evenly spread Internet traffic among available servers and
improve server performance; security authentication "accelerators" that quicken vital online
user identification checks; and high speed switches for rapid transmission of data. Intel will also target the growing variety of e-Business service providers or "xSPs" both as direct Intel customers and as resellers of Intel NetStructure brand name products.

"Intel is looking to easily and affordably strengthen customers' e-Business infrastructure by providing value-added solutions that are easy to deploy and enhance the e-Commerce experience," said Scott Gilmour, General Manager, Intel New Zealand. "We will focus on delivering high-performance, best-in-class solutions and services to emerging e-Businesses."

These products are designed to be installed in a rack, complementing the other rack mount servers and appliances that Intel offers. Intel can now provide system level components to meet every need in an ISP's or organisation's infrastructure rack, including 1u, 2u and 4u servers, high capacity switches, high capacity routers, VPN gateways, RAS appliances and the new e-commerce accelerators

In April, the company also plans to begin offering its Intel® NetStructureTM Service Solutions, a comprehensive support center that will provide services and support for the entire Intel NetStructure product line. The services will be sold through Intel's sales channels and will include product installation and general hardware and software subscription support, parts repair and advanced part replacement.

Developed by Intel's Communications Products Group, Intel Corporation has built upon its own leading e-Business experience, which currently averages more than $1 billion per month in online orders, as well as its unique expertise in servers, networking and communications to develop this new product family. Intel is also using Intel NetStructure products in its own e-Business environment.

"8 Second" Marketing Campaign
To support the new brand name and communications focus, Intel is also launching an advertising campaign that focuses on e-Business themes such as "eight seconds." The concept reflects a recent Zona Research study** that indicates consumers will typically wait only eight seconds for a response before deserting a site or ending an online transaction, contributing to hundreds of millions of dollars lost in uncompleted online orders
due to busy or down servers and e-Businesses. Businesses are increasingly concentrating on improving service and reducing customer frustration that can result from slow online response times.

The campaign will also focus on how industry standards-based, high-performance and adaptable e-Business infrastructure solutions from Intel provide a cost effective and easy way of building or enhancing e-Businesses.

Intel® NetStructure™ Family
The seven communications products that currently make up the Intel NetStructure family include:
 Intel® NetStructure™ Cache 1500: Internet Caching Appliance, designed with the Inktomi Traffic Server Engine*** to enable fast, easy-to-deploy and manageable caching solutions that can significantly improve bandwidth utilisation at lower costs than traditional caching solutions.

 Intel® NetStructure™ 7180 e-Commerce Director, the first device of its kind that combines security acceleration and application-aware traffic management to improve the speed of user authentication (Secure Socket Layer - SSL) transactions by up to 150 times*. It also helps to eliminate user-viewed errors, and balance SSL traffic among servers based on specific URLs.

 Intel® NetStructure™ 7110 e-Commerce Accelerator, which boosts the speed of e-Commerce traffic by offloading the processing power needed by the server for secure Internet transactions. The accelerator can enhance server performance by up to 50 times.*

 Intel® NetStructure™ 7140 Traffic Director, an advanced Layer traffic management solution 4 (layers define a method for communication between devices, each focused on a set of special, related functions). This "traffic cop" analyses real-time server responses to intelligently balance user load among companies' existing servers. This improves site performance, responsiveness and reliability.

 Intel® NetStructure™ 7170 Traffic Director, an advanced Layer 7, application-aware traffic management solution that helps eliminate errors seen by e-Business site users. The product uses actual response times to balance traffic load across the server farm, improving site performance and reliability.

 Intel® NetStructure™ 7190 Multi-Site Traffic Director, a traffic management solution for e-Business service providers that immediately directs customer traffic to highest-performing e-Business infrastructure for optimal performance and reliability.

 Intel® NetStructure™ 6000 Series Switch, a high-performing, modular gigabit Ethernet speed switch that helps to aggregate networked workgroups and servers.

Pricing and Availability

Intel NetStructure product pricing worldwide is available at and distribution is by SealCorp Computer Products in New Zealand.

Intel, the world's largest chip maker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at


Tested publicly at NetWorld and Interop 1999 show May 10-12. See also Networkshop*** "Scaling E-Commerce Applications" report of 1999.
** Zona Research Inc., "The Need For Speed," 1999.
*** Third party marks and brands are property of their respective holders.

To download high-resolution TIF images of the Intel NetStructure Range, for publishing, please go to

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