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eVentures Builds Strength With Marketing Appts.


Internet accelerator company eVentures is continuing to build its strength as a significant force in New Zealand's e-commerce sector with the appointment of two highly skilled and experienced marketing specialists to the positions of Chief Marketing Officer and Launch Director.

Annemarie Browne, formerly Head of Communications at TV3 Network Services, has been appointed as eVentures' Chief Marketing Officer and Su Cammell, a key player in the successful launch of TV3 Ireland, as eVentures' Launch Director.

eVentures Chief Executive, Cindy Mitchener, said she was delighted with the appointments which represented the first-class calibre that eVentures was seeking in its staff. Ms Browne's and Ms Cammell's expertise would be integral to the success of eVentures, she said.

"Annemarie's and Su's combined knowledge of the dynamics of launching new businesses, brand management and the development of successful sales strategies will provide eVentures and its business partners with a formidable depth of resource."

eVentures will provide a full range of services to increase the speed to market of new e-commerce companies and infuse them with development strategies, capabilities, infrastructure and financial support. This will include supplying new e-commerce companies with advertising, marketing and public relations assistance; market and competition analysis, and entry strategies; and launch management and business rollout.

eVentures's first internet business, E-LOAN Inc, will be launched in the next few months. Launched in the United States in 1997, E-LOAN is an online lending service that provides a wide range of personal and commercial financing options. In New Zealand, E-LOAN will initially provide home loans.

"Both Annemarie and Su will have a critical role in establishing E-LOAN as a respected brand in New Zealand, providing consumers with impartial advice on home loan options," says Ms Mitchener.

At TV3 Ms Browne managed all of TV3 and TV4's marketing activities, including channel promotion production, publicity, marketing and sales. This included a joint marketing brand campaign with the government to promote New Zealand into the new millennium.

Ms Cammell's 15 years' experience in national and international sales and marketing include being on the Canwest Global management team which successfully established, launched and managed Ireland's first independent privately-owned television network, TV3 Ireland.
In addition to her work with TV3 Ireland, Ms Cammell has held other sales and administration positions in the television industry in New Zealand.

The appointments of Ms Browne and Ms Cammell follow the appointments last week of Tim Mews as Chief Technical officer and Craig Manning as Chief Financial Officer. Both Mr Mews and Mr Manning will have a key role in determining which businesses eVentures will launch in New Zealand and in considering factors such as the degree of customisation of products and services these businesses require.

In addition to launching top international e-commerce brands into New Zealand, eVentures will provide investment capital, strategic resources and management services to establish leading international internet, e-commerce and new media businesses in New Zealand.

The New Zealand arm of eVentures was launched in October 1999 by Executive Chairman, Craig Heatley. Mr Heatley pioneered pay television in New Zealand through Sky Television. He has a 20% shareholding in eVentures.

eVentures is backed by blue-chip international shareholders with a global track record of success. The company is a joint venture between Mr Heatley, SOFTBANK Corporation, the world's leading internet investor founded in 1981 by new media entrepreneur Masayoshi Son, and epartners, an investment vehicle and subsidiary of News Corporation. epartners is headed by Mark Booth, formerly Chief Executive of the world's largest pay television operator British Sky Broadcasting Group.

For further information contact:
Annemarie Browne, Chief Marketing Officer, on 09-358-4103

Rachel Catanach on 04-4999-111


Su Cammell

Su Cammell has 15 years' national and international sales and marketing experience in the television industry.

During 1998-99 she was a member of the Canwest Global management team of executives commissioned to establish, launch and manage Ireland's first independent, privately-owned television network, TV3 Ireland. She was also the television company's Marketing Director.

TV3 Ireland proved to be the most successful television launch in Western Europe in the last 10 years, achieving fourth position in the market after its first year of broadcasting.

Su's primary responsibilities were to set up TV3 Ireland's complete sales and marketing functions. Specific tasks within these responsibilities included establishing sales trading and pricing policies; identifying and establishing the network's brand identity, values and characteristics; setting up an internal marketing and research department; and establishing relationships with industry bodies and the local television audience.

Su has held other sales and administration positions within New Zealand's television industry. During 1996-97 she was Sales Group Manager for TV3/TV4 New Zealand. In this role Su was responsible for the network's sales support function, a role which included responsibility for revenue predictions, rate card positioning and expenditure budgets. She was also part of the team that worked on the TV4 launch.

Her other roles have been as Sales Director with CTV New Zealand (1994-95), Sales General Manager with TV3 (1990-1993), Administration Manager - TVNZ Enterprise, TVNZ Development Unit with TVNZ (1986-1989) and Administration Manager with Northern Television during 1984-85.

Annemarie Browne

Annemarie Browne's most recent position was as Head of Communications for TV3 Network Services. In this role she managed TV3 and TV4's marketing activities, including channel promotion production, publicity, marketing and sales. This included a joint marketing brand campaign with the government to promote New Zealand into the new millennium.

Annemarie began her career with TV3 in 1990 as Group Sales Manager responsible for the management of a sales team across New Zealand and Australia. In 1993 she moved to the position of Marketing Manager, where she was responsible for the development and implementation of TV3 Network's marketing strategy. From 1995 until 1997 she became Director of Sales, managing the Network's sales department, including all agency and direct sales teams, administration and sales marketing departments.

She was appointed as Network Executive in 1998. Reporting directly to the Managing Director, Annemarie was responsible for identifying network areas of opportunity. This included the re-launch of the TV3 Network News programme and TV3 News promotional activity both on channel and externally. She was responsible for TV3 Network's programme production arrangements involving investment partnerships, and for restructuring the Network's marketing areas into a new centralised communications department.

Annemarie has a Bachelor of Commerce in Marketing from the University of Auckland.

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