Six-Country Nielsen//Netratings Contract
ACNIELSEN eRATINGS.COM AND MINDSHARE ANNOUNCE
SIX-COUNTRY NIELSEN//NETRATINGS CONTRACT
-Covers Australia, Singapore, Japan, China, Hong Kong and Taiwan-
Auckland, New Zealand – April 10, 2000 – ACNielsen eRatings.com, a venture between ACNielsen Corporation and NetRatings Inc., today announced that MindShare, a leading global media specialist agency, has subscribed to the Nielsen//NetRatings service in Australia, Singapore, Japan, China, Hong Kong and Taiwan.
MindShare has subscribed to Nielsen//NetRatings’ audience measurement service for their m digital Internet specialist division. m digital will receive audience activity information on web sites and advertising banners, collected in real time from representative panels of Internet users in each country through software that monitors panelist activity as they surf the Web, move within sites and are exposed to ad banners.
Kelly Clark, CEO of MindShare Asia Pacific, said: "As a leading Internet media agency, m digital‘s media planners and buyers will use Nielsen//NetRatings to identify the number and demographics of web site visitors; to determine where visitors to a site have come from; to analyze where competitors are advertising and how many impressions they’re buying, and to monitor the click-through rates for competitive advertising. As we aggressively expand globally, this service will clearly help us achieve industry leadership in all of our target markets.“
Nielsen//NetRatings is the first global service for measuring Internet audiences, advertising and user activity. ACNielsen eRatings.com launched Nielsen//NetRatings in Australia, the UK, Ireland, Singapore and New Zealand in late 1999, with audience measurement data expected from those markets in April 2000. On March 6, Nielsen//NetRatings also became the first Internet measurement service to begin delivering data on the Japanese market. Nielsen//NetRatings will continue to rapidly expand its coverage, measuring over 90 percent of the world’s Internet audience in over 30 countries in Europe, Asia Pacific, Latin America, the Middle East and Africa by the end of 2001.
China, Hong Kong and Taiwan, the three countries in MindShare’s contract in which Nielsen//NetRatings has not yet launched, will have local data available by early 2001.
“We are delighted that MindShare has chosen to leverage the power of Nielsen//NetRatings on a global scale,” said William Pulver, president of ACNielsen eRatings.com. “Since announcing the first global Internet measurement service late last year, buyers and sellers of on-line advertising have responded enthusiastically to our proprietary Insight™ technology for tracking the audience to a website, banner advertising and e-commerce. The fact that MindShare has signed up for China, Hong Kong and Taiwan, where we have yet to launch, supports the view that Nielsen//NetRatings is fast becoming the global currency for measuring the Internet.”
MindShare, part of WPP Group plc, is the world’s largest media planning and buying specialist company. MindShare now operates in more than 50 countries, and manages over US$16.5 billion in global media investments for marketers including Unilever, IBM, American Express, Ford, Nike, Pepsi and Sony.
ACNielsen eRatings.com is a venture between
ACNielsen (NYSE: ART) and NetRatings Inc. (NASDAQ: NTRT).
ACNielsen is the global leader in delivering market
research, information and analysis to the consumer products
and services industries, and NetRatings is the leading
provider of Internet audience measurement technology and
analysis. Through the Nielsen//NetRatings service,
ACNielsen eRatings.com is creating the first global service
for tracking audiences, advertising and user activity on the
Internet in more than 30 countries worldwide.