Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


BIC Managing Director Retires After 40 Years

MELBOURNE, Australia, 11th April/ MediaNet International-AsiaNet/ -- Mr Mitchell will continue to serve as Chairman of the board after Michael Scales, who has been promoted to the managing director position, assumes his responsibilities.

Mr Scales joined BIC two years ago as National Sales & Marketing Director and since then has also become a Director of BIC New Zealand.

In his new position Mr Scales is looking forward to leading an exciting customer service campaign.

The restructure following John's retirement presents an opportunity to take a detailed look at the sales and marketing area which has experienced a high degree of centralisation among customers in both Australia and New Zealand.

"The consolidation and rationalisation of our customer base is occurring at a rapid rate, not only within the Australian and New Zealand market, but also trans-Tasman, and one of the challenges is to develop best practices in both operations to better meet these new market dynamics," Mr Scales said.

In Australia, this restructure will concentrate on realigning sales team resources to more fully meet individual customer needs.

"It's really part of an overall campaign designed to better service our existing customers and market requirements, and work with them in presenting and bringing to the market products that satisfy their customer needs," Mr Scales said.

The campaign will see the introduction of new writing instruments, up-market lighters, Wite Out correction products, new and exciting shaver range and a new Sheaffer line of products.

"From a new product development point of view, this is a very exciting time for the BIC brands with the introduction of an extensive range of new products that meet emerging consumer trends within each of its major business categories.

"The innovative moves extend across all our major brands that encompass the BIC brand of writing instruments, shavers and lighters to the Sheaffer fine writing instruments, and Wite Out corrections products," Mr Scales said.

"We're conscious of the fact that we face a tough economic and retail environment but are confident that the BIC household name will continue to flourish.

"The foundations have been laid by John's hard work and determination and in taking over where he left off I realise there's a high level of customer service tradition which I have to live up to and further."

Mitchell retires after serving as Australia's managing director for nearly 20 years, a period in which BIC achieved leading market shares in both Australia and New Zealand for stationery products, lighters and shavers.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news