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Eforce Appointment to Drive Development

Media Statement
Tuesday 18 April

For immediate release

Eforce Appointment to Drive Development of New Products and Services

Eforce has appointed Mr Stephen Pike as General Manager, Business Development.

Managing Director Mark Fulton said Mr Pike's strong background in marketing and business development would be extremely valuable as Eforce continued its regular release of new products and services to members. Mr Pike, 35, has held several key senior executive roles in New Zealand's finance industry.

In 1993 he joined Countrywide Bank, building up the bank's profile in the Waikato/Bay of Plenty region to grow it in assets from $150 million to $350 million.

In 1996 he was appointed as Countrywide's South Island Regional Manager, a role where he managed 16 branches and over 150 staff. He was a member of the Bank's Executive Committee responsible for its strategic business direction and headed up several key business projects.

Mr Pike said Eforce is developing tailor-made products in financial and insurance services. Other services in travel and leisure, such as discounted travel through an online auction system, were also likely.

The primary goal was to develop products and services that consistently met the needs of Eforce members and provided them with the best possible consumer advantages, Mr Pike said. MORE

"Eforce will be releasing a number of offerings to members over the next six months. In addition to these products, we are consistently searching the market for offerings that have already proven profitable in the e-commerce environment."



Mr Pike was one of two Countrywide bank staff chosen to attend the Harvard Business School Programme in Scotland in 1997. The programme focused on how to create shareholder value and marketing strategies.

His most recent position with Frontline Finance Ltd involved developing a business and marketing strategy for home loan products and managing the project's implementation throughout New Zealand.

Ends

For more information contact:

Bert Aldridge or Leigh Strange Ph 04 4999-111


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