Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Eforce members quadruple in 1st week of campaign

Eforce membership quadruples in first week of campaign

Membership of the Eforce consumer portal is now over 16,000 and growing at a rate of 1500 per day.

The viral marketing campaign, which is giving away an iMac every day for 100 days and a VW Beetle, has attracted 12,000 new members its first eight days. The campaign began on 12 April.

Eforce Creative Director Paul Fairbairn says the team is "extremely happy with the level of response."

Mr Fairbairn notes that the viral nature of the campaign has been a key to its success. "So far most new members have two or three entries in the iMac draw. This tells us that the viral 'Tell a Friend' concept is making a big impact.

"We're demonstrating the power internet has to communicate quickly and cheaply, which is, of course, one of the core principles of Eforce."

All winners names are published on the website, with each day's new winner posted live at 8:30 PM.

All new members who join Eforce between now and 20 July are automatically entered into a daily draw to win one of 100 Apple iMac computers. As a finale to the 100 day promotion, a new cybergreen VW Beetle will be given away on 21 July.

Eforce Ltd (EFC) is a publicly listed company on the New Zealand Stock Exchange.

-ENDS-

For more information please contact:

Bert Aldridge ----- Leigh Strange

04 4999 111 ----- 04 4999 111

025 241 0352


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO:

CO2 And Water: Fonterra (And Dairy NZ)'s Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>

ALSO: