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NZ Pizza Market On The Rise

20 April 2000


The New Zealand pizza market is expanding rapidly and Pizza Haven says it will be growing with it.

With the launch of its aggressive new advertising campaign in February this year, Pizza Haven began rolling out a comprehensive strategy to expand its market share.

And New Zealand’s second largest pizza chain says its plans will not change following Pizza Hut’s purchase of Eagle Boys yesterday (19 April 2000).

“It’ll be business as usual,” Pizza Haven’s senior business development manager, NZ, Colin Mellar says.

“The New Zealand pizza market is growing and we aim to capitalise on the enormous growth in the industry no matter who the competitors are,” he says. “And consumers will be the ultimate beneficiaries.”

Pizza Haven, which has 38 stores here as well as 12 Pizza Haven To Go outlets, is embarking on its own New Zealand expansion plan over the next 18 months, including the opening of new stores and a continuation of the high-profile “cheeky” advertising campaign.

Mr Mellar says Pizza Haven has a comprehensive strategy to expand its market share. The expansion programme has been developed after a revamp of the chain’s store presentation, product development and packaging innovation and the establishment of a new staff training programme.

Last year the store achieved sales growth of 12% across its three markets – Australia, New Zealand and Thailand - after expanding its store network and improving store performance.

Pizza Haven operates 386 outlets in Australasia with a mix of 80% franchise and 20% company-owned stores. It is the largest privately-owned pizza chain in Australasia, turning over $NZ140 million per year.


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