Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ Pizza Market On The Rise

MEDIA RELEASE
20 April 2000


NZ PIZZA MARKET ON THE RISE,
SAYS PIZZA HAVEN


The New Zealand pizza market is expanding rapidly and Pizza Haven says it will be growing with it.

With the launch of its aggressive new advertising campaign in February this year, Pizza Haven began rolling out a comprehensive strategy to expand its market share.

And New Zealand’s second largest pizza chain says its plans will not change following Pizza Hut’s purchase of Eagle Boys yesterday (19 April 2000).

“It’ll be business as usual,” Pizza Haven’s senior business development manager, NZ, Colin Mellar says.

“The New Zealand pizza market is growing and we aim to capitalise on the enormous growth in the industry no matter who the competitors are,” he says. “And consumers will be the ultimate beneficiaries.”

Pizza Haven, which has 38 stores here as well as 12 Pizza Haven To Go outlets, is embarking on its own New Zealand expansion plan over the next 18 months, including the opening of new stores and a continuation of the high-profile “cheeky” advertising campaign.


Mr Mellar says Pizza Haven has a comprehensive strategy to expand its market share. The expansion programme has been developed after a revamp of the chain’s store presentation, product development and packaging innovation and the establishment of a new staff training programme.

Last year the store achieved sales growth of 12% across its three markets – Australia, New Zealand and Thailand - after expanding its store network and improving store performance.

Pizza Haven operates 386 outlets in Australasia with a mix of 80% franchise and 20% company-owned stores. It is the largest privately-owned pizza chain in Australasia, turning over $NZ140 million per year.


Ends

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>