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Reform Brings Need To Restructure



King Country Energy is seeking a new chief executive as a direct result of the ill-conceived electricity reforms.

As the electricity industry continues to evolve as a result of the Bradford reforms, King Country Energy has had to move to meet new challenges that continue to arise, KCE chairman Ken Street says.

In changes effectively immediately, Chairman-elect Tony Palmer is to become Executive Chairman while the company advertises for a marketing-orientated Chief Executive.

Current chief executive Peter Till has agreed to become General Manager Operations and take charge of the company's generation assets and their strategic direction.

The chairman, Mr Street, said there is agreement between the King Country Energy Board and senior management that the company's future prosperity is dependent on successfully managing its customer growth and retention programmes.

"As a niche player in a field dominated by multi-nationals our present need is for a chief executive with specialist marketing skills.

"Notwithstanding that, our long term competitive advantage may well come from being able to make best use of our generation assets so we are very pleased that Mr Till's considerable technical skills will remain available to us."



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