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DMA Provides Lead For E-Marketing Industry

Addressing the growing resource gap for the "new economy" will be a key focus for the E-Marketing Council, launched in Auckland today.

The E-Marketing Council has been established by the Direct Marketing Association.

Lee Parkinson, CEO of leading new media company Hyperactive, outlined the benefits of the new Council to agencies, consultants, suppliers, and eMarketers at the DMA function.

"New Zealand faces a growing difficulty in training and retaining skilled staff; a problem compounded by a lack of support for research and development and concern about the possible impact of Government regulation," Mr Parkinson said.

DMA CEO Keith Norris said the Council would bring together the e-Marketing industry to exchange ideas and increase knowledge.

"The Council will establish a charter of professionalism, showcase international trends, promote best practice and benchmark industry salaries and remuneration," Mr Norris said.

The E-Marketing Council will work with the Government on resource and infrastructure issues. It will also work to protect consumers' rights and privacy and promote best practice in the industry.

"As e-Marketers we want to take a lead in providing solutions. We don't want to wait for rules to be designed that will be out of date before they are completed," Mr Parkinson said.

Ends.

For more information contact: Jo Patterson Direct Marketing Association 025 789 870

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