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Bendon Appoints Country Head

14 June 2000


New Zealand intimate apparel company, Bendon Limited has appointed
Howard George as country manager for New Zealand. Previously the company’s general manager, finance, Mr George takes up his position immediately.

A qualified chartered accountant, Howard George joined Bendon in 1989 and has been a key player in the development of Bendon in Australia and the recent restructuring and refocusing of the company’s New Zealand operations in the last three years. He has a strong commercial background and experience in a wide range of businesses in both Europe and Australasia.

As country manager, Howard George will focus on building the New Zealand business, including its retail stores, Bennett & Bain and Bendon on Broadway.

Bendon was established in New Zealand in 1947 and today has six brands - Elle Macpherson Intimates, Macpherson Men, Bendon, Fayreform, Hickory and Hey Sister!.

In the last two years, the company has changed its focus from manufacturing to design, marketing and export. New Zealand’s leading lingerie brand, Bendon has developed a successful export market in Australia, with Elle Macpherson Intimates now the number one lingerie brand for Myer Grace Bros. department stores. Earlier this month the company announced it was planning to export to Europe later this year.

Bendon’s managing director is Hugo Venter. A new finance manager will be appointed shortly.

For further information, please contact:
Hugo Venter Claudia Macdonald
Managing Director Senior Consultant
Bendon Ltd Beyond PR
Tel: 09 274 4244/021 673 320 09 306 1804/025 932 418

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