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Richina Pacific Adds Travel Arm To Operations

Statement made by Richard Yan, Chief Executive Officer, Richina Pacific Limited

Publicly listed Richina Pacific has added a travel consultancy arm to its Beijing underwater world entertainment business.

Called Richina Travel, the new business unit is marketed through the Internet ( and will earn revenues on a fee for service basis.

Richina’s travel consultancy is aimed at independent and business visitors to Beijing, and seeks to establish a personal itinerary for the visitor.

Independent visitors and business people often have difficulty first establishing what to visit while in Beijing, and then visiting the attraction. There is a void in the market for this type of service at present.

Using its local knowledge and international orientation, Richina Travel can offer customers specific information and advice tailored to their own needs.

Richina anticipates the travel business making a modest contribution to revenue in its initial years.

The China travel market is currently growing rapidly. According to the latest China Tourism Bureau statistics, 26.6 million tourists entered China in the first quarter of 2000, up 15.79 percent over last year. The World Tourism Organisation estimates that, by 2020, 130 million overseas tourists will visit China annually.

For further information please contact

Sir Allan Wright
Richina Pacific Limited
Tel 64 9-375-2188

Richard Yan
Chief Executive Officer
Richina Pacific Limited
Tel 64 9-375-2188


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