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Anti-SPAM Awareness Drive Launched Today

Anti-SPAM Awareness Drive Launched Today Opt-In NZ Gives Thousands Of Kiwis Total Control Over Commercial Email Messages

Email Impact, the company that pioneered opt-in email marketing in New Zealand, today announced the launch of its new anti-spam awareness drive: Say No To SPAM, Say Yes To Opt-In NZ.

The drive hopes to stir debate on how to counter the rising use of spam (unsolicited commercial email) in New Zealand. Email Impact's goal is to build awareness of the opt-in email marketing category as the only legitimate form of next-generation Internet directing marketing communications for businesses and consumers alike.

To combat the spread of spam, Opt-In NZ has launched a new web page featuring dozens of links and downloads to anti-spam software, books, documentation, and online organisations, at Most of these tools are free, and can protect the consumer's inbox by filtering unsolicited commercial messages. This ensures that only relevant personalized email messages get delivered.

The growing number of companies using spam to target kiwi consumers on the Internet has unfortunately given 'opt-in' marketers a black eye, said Email Impact's Managing Director, Tom Skotidas. Opt-In NZ differs from traditional email marketing approaches by guaranteeing that consumers receive the information they want. We provide our members with the most personalised and relevant promotional messages in opt-in email marketing.

Email Impact's commitment to delivering the most secure opt-in email marketing services for consumers is indicative of the company's anti-spam and privacy policies. The company guarantees the quality of its efforts by collaborating with consumers to set effective opt-in and opt-out policies. All marketing messages conform strictly to the interests consumers have chosen, and certain content is completely disallowed, e.g. adult sexual material and get-rich-quick schemes. The company also enforces a strict email responsibility agreement with its affiliate websites as part of its commitment to protecting and respecting consumer information at all times.

Imagine: you are a working mum and you don't want to receive spam from porn sites and pyramid schemes, but you are interested in receiving emails about special offers on kids' products, vitamins, and travel promotions. Now you can do this via Opt-In NZ, a new version of a cyber personalized shopper. By giving your 'opt-in' to Opt-In NZ, you receive the information and offers you requested in a timely and secure fashion, without the worries and hassles of incoming spam.

The secret lies in Opt-In NZ's focus on the "3 C's" of effective email marketing: choice, control and confidence. Opt-In NZ gives consumers choice so that they can receive the email promotions that are most relevant and useful to them; control over the kind of email marketing they receive and how they receive it; and confidence by guaranteeing their privacy and security.

About Email Impact Limited Email Impact is the New Zealand leader in opt-in email marketing, with a revolutionary network that provides value to marketers and consumers. To visit the marketers' website, go to: To visit the company's consumer website, Opt-In NZ, go to:

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