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Sanford Joins International Seafood Alliance

NEWS RELEASE
11 JULY 2000

Sanford Joins International Seafood Alliance

New Zealand company joins global e-commerce initiative

Leading New Zealand fishing company, Sanford Limited, has joined SeafoodAlliance.com, an international industry alliance which is exploring the opportunities of business-to-business e-commerce for suppliers of fresh and frozen seafood to the global marketplace.

SeafoodAlliance.com was set up in May, and has 12 member companies, which represent more than US$5 billion in annual revenue. The other members are all major seafood companies from North America, Scandinavia and the United Kingdom.

Sanford group managing director Eric Barratt says being accepted as a member of the alliance is a major step for Sanford and the company’s international marketing and sales strategies.

“This is the first global alliance of its kind in the seafood industry, and it’s significant that Sanford has become the Southern Hemisphere member.

“The member companies are working together to develop an Internet-based business plan for the seafood industry. We’re looking at the potential of a ‘vertical portal’ to facilitate competition, reduce transaction costs and provide greater benefits to customers and shareholders in the seafood industry,” says Mr Barratt.

Terrapin Partners LLC is providing consulting services to the group and assisting in the development of its business plan. Terrapin Partners LLC was one of the co-founders of both PaperExchange.com, Inc. and e-STEEL, two leading business-to-business exchanges representing the paper and steel industries respectively.

The other members of SeafoodAlliance.com are Pacific Seafoods Group (USA), American Seafoods Inc. (USA), Pacific Trawlers/Crystal Seafoods Inc. (USA), Fishery Products International Limited (Canada), Clearwater Fine Foods Inc. (Canada), High Liner Foods Inc. (Canada), the Barry Group of Companies (Canada), SIF Group (Iceland), Coldwater Seafoods, a subsidiary of Icelandic Freezing Plants Corporation (Iceland), Scandsea AB (Sweden) and Youngs Bluecrest Seafood Limited (United Kingdom). The website is www.seafoodalliance.com.

Founded in 1881, Sanford is committed to the sustainable utilisation of seafood resources. It employs over 1300 people in regional locations in New Zealand in a wide range of fishing, processing and aquaculture operations and is New Zealand’s only public company devoted entirely to the seafood industry.

-ends-

Issued on behalf of Sanford Limited by Professional Public Relations.
For further information see www.seafoodalliance.com or contact: Eric Barratt, Group Managing Director, Sanford Ltd. Tel: 09 379 4720 Fax: 09 309 1190 Mobile 025 325 209

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