Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Trade Me Targets Small Businesses

Trade Me Targets Small Businesses

Trade Me (www.trademe.co.nz) – New Zealand’s largest person-to-person auction site – now allows small business to buy advertising online. The new functionality allows smaller businesses to “get their feet wet” by buying smaller chunks of banner advertising online within the Trade Me site.

Advertisers can logon and buy between 2,000 and 10,000 banner impressions, upload their banner, and pay online by credit card. The process allows the purchaser to specify the targeting criteria, specifying which Trade Me categories to show the banners within and how many times each user should see the banner.

“We generate over 3 million page views per month – so we have plenty of space to accommodate the smaller advertisers, as well as larger campaigns.” Managing Director Sam Morgan says. “We think that by lowering the barriers to entry, and allowing advertisers to define their own targeting criteria we will be able to increase our ad revenues.” Morgan says.

“We have a highly targeted offering – advertisers can buy 2000 banners that will only show to users within the DVD category a maximum of 3 times – only during business hours. We expect this level of targeting to provide good click-through rates for advertisers.”

Trade Me can be found at http://www.trademe.co.nz

About Trade Me Ltd Trade Me Ltd was founded in August 1999 and is part of eCentric Ltd, a Wellington-based e-commerce development company (formerly AMR Software). Trade Me has over 18,000 registered traders and can be found at http://www.trademe.co.nz.

Media contact: Sam Morgan Day: (04) 473 9258 Mob: (025) 735 673 Email: sam@trademe.co.nz Web: http://www.trademe.co.nz



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Interim Crown Accounts: Minister Sees Strong Economic Fundamentals

Stronger-than-forecast wage and employment growth, and higher company profits are shown in the figures for the eleven months to 31 May. More>>

ALSO:

1.5 Percent: Official Cash Rate Unchanged

The Official Cash Rate (OCR) remains at 1.5 percent. Given the weaker global economic outlook and the risk of ongoing subdued domestic growth, a lower OCR may be needed over time to continue to meet our objectives. More>>

ALSO:

IMF On NZ: Near-Term Boost, Risks Tilted To Downside

New Zealand's economic expansion has lost momentum and while the near-term outlook is expected to improve, risks are increasingly tilted to the downside, according to the International Monetary Fund. More>>

ALSO:

Traceability: NZ To Track Satellites, Eggs

The New Zealand Space Agency (NZSA) is continuing to build its capability as a regulator of space activity with a new pilot project which allows officials to see real-time information on the orbital position of satellites launched from New Zealand. More>>

ALSO:

OECD On NZ: NZ's Living Standards Framework Positive But Has Gaps

Treasury’s living standards framework reflects good practice internationally but has some data gaps, including in areas where New Zealand fares poorly, the Organisation for Economic Cooperation and Development says. More>>

ALSO:

RBNZ Act Review: Govt Plans Deposit Guarantee Scheme

The Coalition Government today announced moves to make New Zealand’s banking system safer for customers through a new deposit protection regime, and work to strengthen accountability for banks’ actions. More>>

ALSO: