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Sales Technologies secures Selectica agreement

For immediate release

Sales Technologies secures Selectica
distribution agreement

AUCKLAND, August 11, 2000 – Sales Technologies Limited today announced it had reached agreement to distribute the world’s leading Internet selling system – Selectica, in New Zealand and Australia.

Selectica customers include Cisco Systems, Dell Computers, Samsung and Hewlett-Packard. Selectica is the leading provider of Internet selling systems that enable companies to sell complex products and services.

Sales Technologies managing director John Devine said the agreement with Selectica marked the introduction to the Asia Pacific region of a selling system that was unprecedented in the area.

“Selectica has been chosen by some of the most renowned Internet selling companies in the world. Configuration is what allowed Dell to successfully compete against Compaq and Selectica is their next generation choice as a platform for Internet sales. It is also the engine that Cisco has chosen to continue harvesting the benefits of selling on the Internet.”

Mr Devine said Selectica was designed for blue chip companies who wanted to take advantage of the increasing trend towards mass customisation and the delivery of complex products and services on the web.


“The first stage of selling on the Internet was the ‘pick and pay’ model where buyers purchased relatively simple and undifferentiated products such as books, CDs or software. But companies wanting to take advantage of the $US3 trillion e-commerce market will need to use more than just internet shopping trolleys – especially as research shows that 75% of all internet shopping trolleys are abandoned before the customer makes a purchase.

“Under our distribution agreement, Sales Technologies will be responsible for bringing Selectica to New Zealand for the first time. We will distribute here and in Australia and we have a specific mandate to target the telecoms and financial services industries in the Asia Pacific region.”

Mr Devine said Internet selling software was a natural fit with Sales Technologies’ core business of distributing Customer Relationship Management (CRM) software. “In our dealings with the financial services and telecommunications markets we saw Selectica as complementary to our Vantive CRM offering.”

“Selectica was designed for the web and opens a whole new universe of opportunities for companies who can take comfort in the fact that some of the most demanding Internet traders in the world have chosen this system to run their sales operations.”

“This is a sector that is going to become increasingly important for us. We know there is a need among some of our existing customers for a robust Internet selling system and in the broader ASPAC region there is already strong demand for this type system.”

Editors’ note:

About Sales Technologies Limited
Sales Technologies was formed in 1992 and is Australasia’s largest company specialising exclusively customer relationship management (CRM) systems. In addition to selling major CRM products Vantive and Actuate, Sales Technologies trains CRM developers, implements CRM solutions on a project basis and provides ongoing support. Sales Technologies customers include Telecom New Zealand, BAT, Shell Oil, TransAlta, Tower Corporation and Vodafone.
Sales Technologies has a staff of over 45 and is based in Auckland with offices in Sydney.

About Selectica
Selectica enables enterprises to use the Internet to sell their most complex products and services. Leading companies including BMW, Cisco, Dell Computer, and Hewlett-Packard have chosen Selectica to power their mission-critical, multi-channel sales efforts.

For further information contact

Sales technologies
John Devine
Telephone +64 (0) 9 300 5500
Fax +64 (0) 9 300 5505
or visit our web site at

Botica Conroy & Associates
Michael Bartrom
Telephone +64 (0) 9 303 3862
Fax +64 (0) 9 303 3610

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