Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Frank van der Velden Leads Brave New World

New Chief Executive Officer Appointed

AUCKLAND – 24 August, 2000 – New Zealand’s largest online marketing solutions company, Brave New World, has announced the appointment of Frank van der Velden as its Chief Executive Officer. This role will see Frank assume responsibility for implementing Brave New World’s emerging business model in a rapidly changing communications world.

“With the increasing number of channels our clients can communicate through to their customers, traditional advertising models are seriously challenged,” says Frank. “Over the next two to three years, advertising spend will be re-balanced to reflect the value of each of these channels to customers – which means a significant shift from traditional to digital channels.

“Brave New World is evolving a new model in advertising effectiveness that blends technology and people to provide objectiveness in channel choice. Our view is that customers will select not only what channel they use, but also what they want to see and hear. Brave New World’s challenge is to guide our clients to get the best out of these channels so they develop valuable relationships with their customers.”

Prior to joining Brave New World, Frank has been involved in a variety of industries focused on building new enterprises and re-structuring companies. Since the late 1980’s Frank has held leadership roles within technology focused companies, the most recent with WebMasters Ltd, which was acquired by Advantage Group Ltd in 1999.

END

About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited, and the leading design house Dave Clark Design Associates to form the new communications services company.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>