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GAPbuster Asia Pacific Appoints General Manager

GAPbuster Asia Pacific Ltd Appoints New Zealand General Manager

Ms Lynlee Wilson has been appointed as general manager of GAPbuster New Zealand, the New Zealand operation of GAPbuster Asia Pacific, Australasia’s largest and leading customer service improvement company.

GAPbuster Asia Pacific combines leading-edge technology with first rate customer service evaluation, balanced scorecards and performance improvement programmes to make a real difference to the quality of customer service provided by its clients, and ultimately to increase their bottom line profitability.

Founded by New Zealand entrepreneur Phil Prosser in 1994, GAPbuster measures service standards relating to customer satisfaction, staff satisfaction, training, business planning and profitability for companies operating in Australasia, including McDonalds and Coles Myer. GAPbuster analyses are backed up by a field staff of over 5,000 mystery shoppers. GAPbuster is a licensee for the world’s largest mystery shopping company, Shop’n Chek Inc.

Ms Wilson’s strong background in performance management and business consulting means she has a real understanding of what drives high performance, and the steps required to improve a company’s bottom line through excellence in customer service, says GAPbuster Asia Pacific managing director, Phil Prosser.

“Lynlee’s skills and expertise mean she will have a key role in using our online intelligent marketing tools to grow GAPbuster’s business into new sectors such as call centres, the public sector and financial markets.”

A registered psychologist, Ms Wilson has had a high profile career in staff training and human resource development. She has extensive experience in all aspects of training, including project management, needs analysis, development and facilitation of training programmes, recruitment and leadership. Most recently, she established her own consulting business, which worked closely with leading New Zealand businesses to develop their people and culture, and to extend their overall performance.

Ms Wilson has an MA (Hons) in Organisational Psychology from the University of Waikato, and a BA in Psychology from the University of Auckland.

She is looking forward to the challenges of expanding GAPbuster’s operations in New Zealand.

“I will be working hard to improve the customer satisfaction ratings of GAPbuster’s clients, to increase their company revenues and maximise returns for their shareholders.”

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