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Brave New World Appointment - GM Online Media

Brave New World Appointment to Lead New Zealand’s
Largest Online Media Team
Jason Paris Appointed General Manager for Online Media

AUCKLAND – 25 August, 2000 – New Zealand’s largest online marketing solutions company, Brave New World, has appointed Jason Paris as its General Manager for Online Media. In this role, Jason will assist with the strategic direction of the company, lead new client acquisitions, launch unique client services and maintain key relationships with the existing blue-chip clients of Brave New World.

“Jason’s experience complements the company’s existing growth strategy,” says Frank van der Velden, CEO of Brave New World. “His expertise in the communications industry will add significant value as we look to maintain the position as leading online advertising agency in New Zealand. Jason will also be an integral part of the relaunch of one of our key brands, WebMasters Network Limited, which will look to represent the advertising sales of niche New Zealand websites.”

Recently, Jason and his team have been responsible for the online success of NZ Post’s Ebill service, ASB Bank, and the first NZ html marketing email for Roadshow.

According to Jason, there are a number of fundamental issues contributing to the reshaping of Internet advertising in New Zealand. “These include the strenuous efforts of many traditional companies to get online, the emergence of new tracking technologies that will improve measurement, targeting, and data interpretation and also the establishing patterns in consumers’ use of new interactive networks,” says Jason. “Brave New World in this industry will be recognised for its service, clients, return on investment and effective creative.”


Prior to joining the Brave New World, Jason was Advertising Sales Manager for Telstra Saturn Communications (formerly Saturn Communications). He has also held the position of Sales Manager for Channel 9 Television and Sales Team Leader and Account Manager of The Radio Network.


END


About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.
Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.

For further information, please contact:

Jason Paris, Brave New World, tel: +64 9 356 2521, mob: 021 545 678
email: jasonp@webmastersnetwork.co.nz

Nimita Morarji, Botica Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058
email: nimitam@bca.co.nz

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