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Marketing Appointment Fore Brave New World

Brave New World Member Enhances Online Value Proposition And Presence


AUCKLAND – 11 September, 2000 – Brave New World, New Zealand’s largest online marketing solutions company, has appointed David Hiatt as its new Online Marketing Manager. In this role, David will drive the promotion of Brave New World’s online business. He will also build awareness of its associated brands, leading New Zealand website directory AccessNZ (http://www.accessnz.co.nz/) Internet audience measurement service, Hitwise (http://www.hitwise.co.nz/) and online advertising brokers WebMasters Network (http://www.webmastersnetwork.co.nz/).

According to David, online marketing tools are providing more accountability in advertising campaigns than ever before. “Online marketing is about implementing targeted, measurable campaigns, which are delivered in real time and are accountable. A key benefit is the ability, based on up to date reports, to adapt creative pieces throughout the campaign to maximise results.

Prior to joining Brave New World, David was an Advertising Account Manager for Telstra Saturn Limited in Wellington.

David has also worked for Mayell Foods Limited and Mainfreight Limited, in various sales and marketing roles.


END


About Brave New World
Brave New World offers a blend of traditional and new world communications for clients, leveraging the opportunities of integrated digital channels through next-generation communication tools. With a team of sixty, Brave New World provides a complete solution of strategic, creative, branding, data analysis and measurement services.

Brave New World recently merged the talents of New Zealand’s largest online advertising company, WebMasters Network Limited and the leading design house Dave Clark Design Associates to form the new communications services company.


About Brave New World’s associated brands
 Access New Zealand
Access New Zealand is the leading website directory in New Zealand. It is a fully searchable directory listing over 14,000 New Zealand organisations websites.

Access New Zealand was launched in 1996 and has experienced huge growth in both listings and also in site traffic. It now receives more than 30,000 unique visits every month.

 Hitwise NZ
Hitwise is an Internet audience measurement service, which ranks other websites by popularity, makes graphic comparisons of up to four sites, profiles domains, features IT news and analysis.


For further information, please contact:

David Hiatt, Brave New World, tel: +64 9 358 2448, mob: 021 664 198, email: david.hiatt@bravenewworld.co.nz
Nimita Morarji, Botica Conroy & Associates, tel: +64 9 303 3862, mob: 021 950058, email: nimitam@bca.co.nz

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