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Marketing Wiz Goes Interactive

One of New Zealand's leading marketers, Richard Gee, has become the country's first Interactive Author with the publication of his latest book, "Practical Marketing in New Zealand."

Purchasers of this new book are able to "interact" with the author by email to discuss their own marketing plans and marketing challenges - a first for New Zealand!

Practical Marketing in New Zealand has more than 600 pages of practical information, ideas and concepts that have been developed over the years by Richard Gee in his role as a marketing lecturer and consultant.

Mr Gee said that with many overseas marketing books available in this country, Practical Marketing in NZ has been specifically written for local conditions, using NZ case histories.

"I have written this book to guide the typical New Zealand business, employing 10 - 20 people, where the owner is also the Sales/Marketing Manager or where the business employs a marketing manager," Mr Gee said.

"The book, which took almost a year to write, discusses what techniques work successfully in New Zealand's current economic climate."

The 16 chapters cover all the activities associated with marketing including research, planning, promotion, branding, sales, legal issues, pricing, creating strategic marketing plans, what marketing is, marketing success case examples, marketing principles, service marketing, customer service, exporting and special relationships.

The book contains 2500 marketing ideas and is a great help to marketers with its provision of 24 business checklists.

Purchasers of the book also receive a year of updates to ensure the information remains timely and a double CD with Richard's Gee's hottest marketing tips to provide motivation for greater sales. To keep the marketer up to date with marketing trends, the author also will be providing regular email messages.

As New Zealand's first Interactive Author, Richard Gee said he was looking forward to interacting with professional marketers throughout New Zealand.

"Purchasers of the book can email me as many times as they like to discuss points raised in the book or to discuss their individual marketing plans. Previously, purchasers of a book such as this would have no opportunity to interact with the author," Mr Gee said.

"With the increasing trend towards e-commerce, it is essential that today's Marketing Managers have access to the best information available and to have the ability to exchange views and to seek comments on their own their marketing plans," he added.

"Practical Marketing in NZ" is published by Brookers and is available with the Double CD from the publisher or Richard Gee's website for $295, excluding GST.

***** For further information or interview, please contact Richard Gee on Tel 0800 GEEWIZ (433 949)

Issued on behalf of Richard P Gee Consultants Ltd by CORPORATE FOCUS, Tel. (09) 523 3661 (Tony Benner)

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