Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Marketing Wiz Goes Interactive

One of New Zealand's leading marketers, Richard Gee, has become the country's first Interactive Author with the publication of his latest book, "Practical Marketing in New Zealand."

Purchasers of this new book are able to "interact" with the author by email to discuss their own marketing plans and marketing challenges - a first for New Zealand!

Practical Marketing in New Zealand has more than 600 pages of practical information, ideas and concepts that have been developed over the years by Richard Gee in his role as a marketing lecturer and consultant.

Mr Gee said that with many overseas marketing books available in this country, Practical Marketing in NZ has been specifically written for local conditions, using NZ case histories.

"I have written this book to guide the typical New Zealand business, employing 10 - 20 people, where the owner is also the Sales/Marketing Manager or where the business employs a marketing manager," Mr Gee said.

"The book, which took almost a year to write, discusses what techniques work successfully in New Zealand's current economic climate."

The 16 chapters cover all the activities associated with marketing including research, planning, promotion, branding, sales, legal issues, pricing, creating strategic marketing plans, what marketing is, marketing success case examples, marketing principles, service marketing, customer service, exporting and special relationships.

The book contains 2500 marketing ideas and is a great help to marketers with its provision of 24 business checklists.

Purchasers of the book also receive a year of updates to ensure the information remains timely and a double CD with Richard's Gee's hottest marketing tips to provide motivation for greater sales. To keep the marketer up to date with marketing trends, the author also will be providing regular email messages.

As New Zealand's first Interactive Author, Richard Gee said he was looking forward to interacting with professional marketers throughout New Zealand.

"Purchasers of the book can email me as many times as they like to discuss points raised in the book or to discuss their individual marketing plans. Previously, purchasers of a book such as this would have no opportunity to interact with the author," Mr Gee said.

"With the increasing trend towards e-commerce, it is essential that today's Marketing Managers have access to the best information available and to have the ability to exchange views and to seek comments on their own their marketing plans," he added.

"Practical Marketing in NZ" is published by Brookers and is available with the Double CD from the publisher or Richard Gee's website www.geewiz.co.nz for $295, excluding GST.

***** For further information or interview, please contact Richard Gee on Tel 0800 GEEWIZ (433 949) www.geewiz.co.nz

Issued on behalf of Richard P Gee Consultants Ltd by CORPORATE FOCUS, Tel. (09) 523 3661 (Tony Benner) www.pacificnetpr.co.nz


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Media Mega Merger: StuffMe Hearing Argues Over Moveable Feast

New Zealand's two largest news publishers are appealing against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Elsewhere:


Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:


Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>