Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Being Well Connected Takes You Places…

AUCKLAND, 5 October 2000 – A dynamic, personalised and totally interactive challenge – this was gen-i’s goal when developing a unique e-marketing campaign run in conjunction with Hewlett Packard (NZ) Limited earlier this month. A multi-tiered online campaign was developed, as part of gen-i and HP partner programme, offering as prizes five stylish HP e-Vectra PC’s and the chance to win a trip for two to an Air New Zealand international destination of choice.

A direct mail piece to 1,500 CEOs, CFOs and IT Managers throughout New Zealand invited recipients to log on to the specifically designed website for the campaign (www.gen-iwellconnected.co.nz) using a personalised identification. Participants registered on the site and were asked to identify a secret destination displayed on the live e-Vectra web cam. A response rate of 22% was recorded over the five consecutive days, exceeding the general 8-10% response anticipated with standard direct mail outs. Daily winners were presented with one of the state-of-the-art PC’s and the grand prize-winner has taken off on the ultimate well-connected trip with Air New Zealand.

“In designing the campaign, we wanted to not only offer existing and new prospects a smart and creative challenge, but also demonstrate our well-connectedness in terms of the HP and Air New Zealand partnerships,” says gen-i’s General Manager for Marketing and Strategy, Peter Dickinson. “The campaign has proven its success in the outstanding participation measurements. Across the campaign period, gen-i sent out approximately 2500 emails, with only 24 unsubscribes and returns received. The site itself had a total of 1900 hits during the five days.

“Also, as an upshot, the number of hits on gen-i’s home website has quadrupled - a direct result from the traffic on the promotional site.”
Joanna Burgess, Marketing Manager for Hewlett-Packard (NZ) Ltd commented, “The HP eVectra is a great example of our inventiveness and our campaign with gen-i was an excellent example of HP partnering with a company that has a clear strategy of building an interconnected world for its customers.”

Other elements of the campaign involved specialist online procurement services,
telemarketing and personalised post campaign follow-up, a comprehensive e-database, 24
hour remote support and a secure architecture - all hosted in-house. gen-i worked with HotHouse Communications and its own marketing group to provide the initial design and content delivery.

“With the entire site being completely automated, ‘zero administration’ was required, except for selecting winners – however even this was relatively automated, through an administration interface at the click of a button,” says Paul Macdonald, Technology Consultant for gen-i.

Technology Background
The HP server running Microsoft Windows 2000 with Microsoft Internet Information Server 5.0 built in, provided Web Services (delivery of dynamic pages and results, file transfer services allowing access to the database and security to prevent unauthorised access). The ‘user experience’ was written with a combination of Active Server Pages to provide the interactive content including updating the web cameras throughout the day. Javascript was used for client side interaction and applets enabled vertical and horizontal scrolling windows to incorporate movement on the screen.

ENDS

About gen-i
gen-i limited is the first and largest New Zealand-based e-business Internet integrator, focussing on designing, building, implementing and supporting e-business solutions and systems for large corporate customers. With over 400 people at offices in major centres in New Zealand, gen-i extends customer support worldwide – both online and through a network of service partners.
gen-i has four major areas of focus and expertise: Infrastructure, Ventures, Field Force and Procurement. Prior to its name change in 2000, gen-i traded successfully for more than 20 years as Wang New Zealand.

About HP
Hewlett-Packard (NZ) Limited is a wholly owned subsidiary of Hewlett-Packard Company and has been a part of the New Zealand community for over thirty years. Hewlett-Packard Company is a leading global provider of computing and imaging solutions and services for business and home focused on capitalising on the opportunities of the Internet and the proliferation of electronic services. The company's entrepreneurial flexibility is fostered by a decentralised organisation that gives business units considerable decision-making authority.

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Onetai Station: Overseas Investment Office Puts Ceol & Muir On Notice

The Overseas Investment Office (OIO) has issued a formal warning to Ceol & Muir and its owners, Argentinian brothers Rafael and Federico Grozovsky, for failing to provide complete and accurate information when they applied to buy Onetai Station in 2013. More>>

ALSO:

Tomorrow, The UN: Feds President Takes Reins At World Farming Body

Federated Farmers president Dr William Rolleston has been appointed acting president of the World Farmers’ Organisation (WFO) at a meeting in Geneva overnight. More>>

ALSO:

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news