Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


GeneratorBates powered up and ready to go

News Release
October 9, 2000

GeneratorBates powered up and ready to go

Three weeks after it was announced, the GeneratorBates merger is a done deal with the fully integrated agency now operating from Viaduct Quay on the Auckland waterfront.

CEO Andrew Stone says he’s delighted with the transition and reckons its been one of the fastest and smoothest mergers the communications industry has seen.

“We said we’d do it in three weeks and we’ve done it in a total sense — the IT is done, everyone’s in one location at Viaduct Quay and we’re ready to start building a great new agency.

“Our first task is to demonstrate to our clients the benefits of the merger in terms of access to the extra resource provided by the Bates Worldwide network and the PR, event marketing and media resources they can access,” Mr Stone said.

“Internally we’ve changed a few things and we’re now working in pods bringing together all the people from various parts of the agency into account teams to live the integration concept.”

He said the Viaduct Quay premises had been re-organised with a “new lounge and a new pub” which were integral to integration for both clients and staff teams.

“It feels good, it looks good and we’ve had nothing but positive feedback from the clients who have been exposed to the full range of services we can now provide.

“We’ve just got to get on and do it.”

From today, the agency combines GeneratorBates (advertising), 141 New Zealand (event and ambient marketing and PR) and The Media Palace (media planning and placement) under the banner of The Communications Group.

The Communications Group is a member of The Bates Worldwide Network.

ends


Issued by 141 New Zealand for The Communications Group

Contact:

Andrew Stone
Chief Executive Officer
GeneratorBates
Tel: 0-9-979 7700

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news