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Marketing Ministry Needed Now!

One of New Zealand's leading marketers, Richard Gee, is calling for existing Government business forums to be replaced by Marketing Workshops where experienced marketing managers and key industry groups would share their knowledge with inexperienced business owners. Such a move would allow groups of businesses to develop ideas and to encourage New Zealand business to prosper.

He called on the Government to create a Ministry for Marketing, designed to market New Zealand's unique points of differences and encourage businesses to adopt a more sophisticated marketing stance when promoting the New Zealand source of the goods and services being exported.

"Marketing is about identifying customers in the future and then making a profit; most other business transactions only follow the success of the marketing," Mr Gee commented.

"Why not sponsor some New Zealand marketing success seminars and conventions where New Zealand business could talk about how they have been successful to other businesses? These could be organised through Chambers of Commerce or the Biz program," he added.

Richard Gee recently become the country's first Interactive Author with the publication of his latest book, "Practical Marketing in New Zealand." Purchasers of this new book are able to "interact" with the author by email to discuss their own marketing plans and marketing challenges - a first for New Zealand!

Mr Gee said that all accountants, as part of their qualifying studies, should be required to study marketing to understand the process of finding customers and financial cash flow and the implications of linking marketing to accounting.

He added that there were positive steps for NZ businesses to take to get out of the current economic malaise - a Ministry of Marketing would help lead the way!


For further information or interview, please contact Richard Gee on Tel 0800 GEEWIZ (433 949)

Issued on behalf of Richard P Gee Consultants Ltd by CORPORATE FOCUS, Tel. (09) 523 3661 (Tony Benner)

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