ACNielsen Media Statement Regarding TV Ratings
ACNielsen Media Statement Regarding Television Ratings
Auckland – 14 December 2000 – New Zealand’s free-to-air broadcasters announced today they will open a formal tender process for the supply of television ratings, currently supplied by ACNielsen New Zealand.
“This decision has been signalled for some time, as the broadcasters’ current agreement includes a right of review prior to expiration,” said ACNielsen New Zealand managing director David O’Neill. “Our agreement runs through until December 2001 and naturally we will be honouring this.”
“As the medium continues to evolve, the television industry faces challenges such as convergence and digital delivery. Broadcasters everywhere need to review the ratings options in their marketplace, and to assure themselves that they are choosing the best possible audience ratings research partner to work with them.
“ACNielsen New Zealand is looking forward to the tendering process. For almost 30 years local broadcasters and advertisers have been able to rely on ACNielsen’s consistent and internationally recognised research to measure success and ascribe value. We stand by our work, by the services we’ve delivered to New Zealand’s broadcasting industry and by our ability to meet the future needs of local broadcasters.”
ACNielsen Media International offers the broadest media measurement coverage in the world, with services in 14 markets in Asia Pacific and over 40 worldwide. ACNielsen, offering services in over 100 countries and with 1998 revenues of US$1.4billion, is the global leader in delivering market research, information and analysis to the consumer products and services industries.
ACNielsen Media International delivers detailed audience and advertising information that serves as the currency for negotiating advertising placement and rates in more than 40 countries. Services include television audience measurement in 18 countries outside the U.S. and Canada, radio audience measurement in 11 markets and advertising expenditure measurement in 30 countries.