Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Continuing Strong Growth in TV Advertising Sales

Television Networks report Continuing Strong Growth in Advertising Sales


Network television advertising sales for the October-December 1999 quarter grew at 5.5 per cent over the same period in 1998 according to figures released today by the New Zealand Television Broadcasters’ Council.

The sales figures for the three months ending 31 December 1999 show “a very encouraging trend” according to Bruce Wallace, Executive Director of the NZTBC, which represents the free to air channels – TVOne, TV2, TV3, TV4 and Prime.

He said the increase for the last quarter of the calendar year resulted from growth in the economy, a strong pre-Christmas retail period and election-related advertising. The strong upturn in television advertising was first evident in the third quarter when sales grew by 4.6 per cent on the same period in 1998. He said that television advertising sales usually rose ahead of the growth in the economy and it was clear from economic data that the economy was growing strongly.

Mr Wallace predicted that the annual advertising sales for all television for the full 1999 year would be significantly higher than last year’s total of $473 million.


Contact:


Bruce Wallace

09 379 2421: 025 944 853

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Gordon Campbell: On The Tax Working Group’s Road Map

Trying to analyse the interim report on the Tax Working Group (TWG) is like trying to review an entire All Blacks game, but at the half- time mark… More>>

ALSO:

Cut Before Using: Australian Strawberries Withdrawn

Needles were found in a punnet of strawberries sourced from Western Australia, which was bought in a Countdown supermarket in Auckland. The Choice brand of strawberries was sold nationwide last week. More>>

ALSO:

"Broad-Based Growth": GDP Rises 1 Percent In June Quarter

Gross domestic product (GDP) rose 1.0 percent in the June 2018 quarter, up from 0.5 percent last quarter, Stats NZ said today. This is the largest quarterly rise in two years. More>>

ALSO:

Judicial Review: China Steel Tarrif Rethink Ordered

On 5 July 2017 the Minister determined not to impose duties on Chinese galvanised steel coil imports. NZ Steel applied for judicial review of the Minister’s decision. More>>