Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Continuing Strong Growth in TV Advertising Sales

Television Networks report Continuing Strong Growth in Advertising Sales

Network television advertising sales for the October-December 1999 quarter grew at 5.5 per cent over the same period in 1998 according to figures released today by the New Zealand Television Broadcasters’ Council.

The sales figures for the three months ending 31 December 1999 show “a very encouraging trend” according to Bruce Wallace, Executive Director of the NZTBC, which represents the free to air channels – TVOne, TV2, TV3, TV4 and Prime.

He said the increase for the last quarter of the calendar year resulted from growth in the economy, a strong pre-Christmas retail period and election-related advertising. The strong upturn in television advertising was first evident in the third quarter when sales grew by 4.6 per cent on the same period in 1998. He said that television advertising sales usually rose ahead of the growth in the economy and it was clear from economic data that the economy was growing strongly.

Mr Wallace predicted that the annual advertising sales for all television for the full 1999 year would be significantly higher than last year’s total of $473 million.


Bruce Wallace

09 379 2421: 025 944 853

© Scoop Media

Business Headlines | Sci-Tech Headlines


Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>


Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>


CO2 And Water: Fonterra's Environment Plans

Federated Farmers support Fonterra’s bold push to get to zero emissions of CO2 on the manufacturing side of the Co-operative, both in New Zealand and across its global network. More>>


Fisheries: Decision To Delay Monitoring ‘Fatally Flawed’

Conservation group representatives say a decision by the new Minister of Fisheries, Stuart Nash, to delay implementation of camera monitoring of fishing efforts in New Zealand is ‘fatally flawed’. More>>


Kaikōura Quakes: One Year On

State Highway One and the railway were blocked by damage and slips and the Inland Road suffered significant damage. Farms, homes and businesses suffered building and land damage. Power and internet went down, drinking water systems, sewage systems and local roads were all badly affected... More>>


  • Bill Bennett on Tech