Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Small Business Is Going To Have A Happy New Year

Why NZ Small Business Is Going To Have A Happy New Year

Media Release From Hayes Knight NZ

NEW ZEALAND.,/December 21, 2000/MediaNet International-AsiaNet/-- Christmas may come more than once a year for small business in New Zealand according to small business accounting and business advisory group Hayes Knight.

"Our assessment is that small business will start to see a real difference in 2001 with more customers coming through the doors and more money being spent," Matthew Bellingham, Partner of Hayes Knight NZ said today.

"The strategy to date for many businesses has been to hold off major expenses and see what happens. This is all starting to change and the effects should be felt through the small business sector in 2001."

Mr Bellingham said that there are a number of factors, from current economic and business information and anecdotal evidence that indicates a change.

The recent National Bank business confidence survey shows that a net 19% of surveyed firms expect general business conditions to improve next year.

According to the same survey, consumer confidence has also increased which should flow through to higher spending levels in the domestic economy.

The dollar has strengthened which will help importers and keep the cost of our imported goods down, but it is still at a level where exports will continue to boom.

The strong growth in the agricultural sector is starting to flow through into the domestic economy. This in turn should flow through to the SME market.

Interest rates have held, although there is a prospect of an increase of perhaps 0.75% early next year that may dampen consumer and business sentiment.

But Mr Bellingham said the gains would be made by businesses that react swiftly to the changes in the market and make the most of them. While greater economic confidence will go some way, the real winners will be those that assess where the opportunities lie. The keys are to:

*Identify niche markets
*Differentiate instead of reducing prices to compete
*Value add products
.*Create packages or suites of products to entice and create a
sense of value for the customer.
*Remove the purchasing risk for customers by creating
guarantees
*Don't recreate the wheel - Form strategic alliances with
business partners that add what you can't.

ENDS

Contact: Matthew Bellingham, Partner, Hayes Knight NZ
09 414 5444 (office), 021 676793 (mob).


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news