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NZ - Backpacker ownership and individuality

Media Release
Business and Tourism

New Zealand - Backpacker ownership and individuality

Innovative backpacker accommodation company gives industry ownership to the hostel operators.

Australian based Nomads World Pty Ltd has struck a deal with Picton tourism operator Roy Kett to develop the Nomads network of backpacker hostels into a true owner operated business.

Initiative has been shown by Roy Kett to take control of the Nomads network and empower business operators to take an active part in the development of this unique and fast growing area of the New Zealand tourism industry.

Nomads Founder Richard McLeod is delighted that the well established Nomads group has maintained a sense of individual ownership in New Zealand when other companies are becoming very commercial.

“I believe backpacking is about individuality and personality” said Richard McLeod from his Adelaide based head office. “We can not be expected to understand the unique idiosyncrasies that make up the many fabulous backpacker locations throughout both Island of New Zealand”

Roy was a director of the very successful Top 10 Holiday Park Group and knows just what is needed to pull the New Zealand hostel market into a position of strength.

Roy developed a plan where the network should become a business owned by the initial hostels in the Nomads group.

“These hostels are the trailblazers very much like our backpacker customers. They should reap rewards for providing a network of quality hostels throughout New Zealand”.

The rewards come in the form of association with Nomads international reputation and the development of a personalised domestic marketing campaign. This campaign is Kiwi designed and managed with all benefits flowing back to the hostels and their customers.

Backpacking is an industry made up of thousands of small businesses. They must remain individual to attract the customer yet must group together to provide the critical mass required, affording otherwise expensive marketing.

For the facts call

Richard Mcleod Roy Kett
Tel +61 8 8363 7633 Tel +64 3 573 7794
Mob +61 414 606 743 Mob +64 21 446 377

© Scoop Media

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