New Retail Brand For NGC And TransAlta
Natural Gas Corporation has launched On energy, a new energy retail brand, replacing the TransAlta and the NGC/WEL brands.
The new integrated retail brand is part of the process of rebuilding its relationship with customers to provide competitive energy and quality services.
Announcing the new brand, NGC Managing Director John Barton said the full acquisition of TransAlta and WEL retail operations by NGC had heralded a number of major changes within the company including a new management team, a new structure, a new way of doing business and a new retail name.
“We have called the new retail business On energy because it reflects the way we wish to carry out our business: we aim to be dependable, fair and to meet our customers’ expectations.
The new NGC becomes a broad-based company, combining gas acquisition, processing, infrastructure and retailing, electricity generation and retailing, and LPG retailing. The gas and electricity retailing activities will be carried out under the brand name On energy.
“Customer service has already been significantly improved. Call centre wait times have fallen and our customer communications continue to become more dependable. We have a strong commitment to continue that improvement.”
The new On energy retail brand takes effect immediately, with customers receiving their accounts with the new name from the end of the month.
NGC acquired the electricity customer base from WEL Energy Group (Waikato’s network company) in March 1999 and acquired 100 per cent ownership of TransAlta in October 2000.
NGC was required by early 2001 to divest the TransAlta and WEL retail names as part of the acquisition arrangements for these businesses.