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Korea Seminars Chance For NZ To "Do Homework"

Korea Seminars Chance For NZ Companies To “Do Homework”

New Zealand companies with an eye on Korea are being urged to ‘do their homework’ by learning more about doing business there from seasoned professionals in Asia 2000’s National Business Seminars next week.

Five international business leaders with first-hand experience of Korea, including the Asia-Pacific head one of the world’s biggest public relations companies, will address the seminars starting in Auckland on Monday (March 26) and finishing in Dunedin on March 30. They will provide insights into market prospects and opportunities for New Zealand products and services; managing business relationships; structuring entry into the Korean market and legal frameworks and risks.

Around 200 people have already registered for the half-day seminars, which are being sponsored by HSBC in association with AIG, AIA and NBR. That’s an “encouraging” response says Business Manager Sarah McLauchlan. “While Korea is becoming more and more accessible for New Zealand businesses, there are risks as well as opportunities. New Zealand companies serious about doing business there know that if they are going to succeed, they need to do their homework first.

“We are very fortunate to have such a high calibre of speakers willing to share their professional and personal experience of this dynamic but complex market. Anyone with an interest in Korea should make the most of this unique opportunity - it’s not too late to register,” Ms McLauchlan said.

Seminar speakers are: Bill Rylance, Asia-Pacific President and CEO of Burson-Marsteller; Ron Anderson, Senior Vice President and Chairman, AIG Companies in Japan and Korea; Peter Underwood, Senior Director, Industrial Research & Consulting (Korea) ; Professor Sang-Hyun Song, Professor of Law at Seoul National University's Law Faculty; and Dr Clint Laurent, Executive Director, Asian Demographics Limited.

Korea is New Zealand’s fifth biggest export market. Exports last year totaled $1.3 billion – a 32 percent increase over the previous year. Korea is also New Zealand’s 10th largest provider of imports.

Seminar dates and locations: Auckland - Monday 26 March, Carlton Hotel; Wellington - Tuesday 27 March, Town Hall; Christchurch - Thursday 29 March, Hotel Grand Chancellor; and Dunedin - Friday 30 March, Southern Cross Hotel. Those wishing to register can do so at the Asia 2000 website: or by calling 0800 2 Bookit (0800 2266548). Registrations close Friday (March 23).


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