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US guru in NZ to help deliver business holy grail

US guru in NZ to help deliver business holy grail

Direct Marketing Association Inc.

The holy grail of becoming a truly customer focussed organisation, with the superior profits which flow on from such an approach, will become more attainable for NZ businesses this winter.

Don Peppers, of 1to1 marketing fame and half of the Peppers & Rogers duo, is in New Zealand to share his experience of what really works with NZ businesses. Creating a customer-centric organisation is one of the five top strategies of CEO’s in the Asia Pacific Region, according to BusinessOnline Magazine’s Strategic Research survey*. And yet the ‘how to’ is often seen as elusive and costly.

Don Peppers is in New Zealand to play a key part in the 15th annual Marketing Today Conference, to be held at the new Hilton hotel on Auckland’s waterfront, on the 25th and 26th June 2001.

Don Peppers’ approach is unusually hands on for a conference speaker. He wows his international audiences with successful real life examples and practical strategies which companies can easily employ to start to practice a customer-centred approach.

“Don Peppers is all about implementation – he doesn’t bombard people with fancy theories and then hot-foot it back overseas like so many international speakers. He workshops practical solutions that every company can implement. When we found he was able to spend an entire day working with Marketing Today delegates we leapt at the opportunity to have him.” says Keith Norris, Chief Executive of the Direct Marketing Association, which is hosting the Marketing Today event.

As well as a day with Don Peppers, delegates to Marketing Today will be hear cutting-edge case studies from seven other customer marketing experts, from the UK, USA, Australia and NZ, demonstrating world class, best practice in action. Places at Marketing Today are strictly limited and can be reserved in advance by emailing

Don Peppers is being brought to New Zealand as a guest of the DMA and the Peppers & Rogers Group.

* Survey of 616 business leaders from New Zealand, Australia, Asia and India conducted in January 2001 by Strategic Research on behalf of BusinessOnline magazine.

For further information contact:

Keith Norris
P O Box 47681, Ponsonby
09 303 9472

Kathryn Anda
Peppers & Rogers Group
P O Box 128-185, Remuera
09 523 4121

Don Peppers


If your company wants to build long-term relationships with customers that will generate higher margins, increased customer loyalty and greater customer satisfaction, best-selling author and business visionary Don Peppers can explain how to get the job done - clearly, concisely and without ambiguity. Don has delivered keynote addresses, workshops and consulting projects for clients on six continents. Author Martin Mayer, in his book Whatever Happened on Madison Avenue, called Don's presentation on the future of marketing "brilliant-the most fascinating presentation I have ever witnessed."
Don is the acclaimed co-author, with Martha Rogers, Ph.D., of several highly acclaimed business books on the subject of Customer Relationship Management (CRM). The One to One Future (1993) coined the phrase "one to one marketing," and Enterprise One to One (1997) showed how CRM strategies and interactive marketing should be applied differently in different business situations. The One to One Fieldbook, co-authored with Bob Dorf (president of Peppers and Rogers Group), was released in January 1999, and is a virtual "practice guide" for CRM implementations. Their fourth book, The One to One Manager, published in October 1999, is the first in a new series of corporate case histories documenting one-to-one strategies and implementation.
Don is a partner at Peppers and Rogers Group, a management consulting firm with offices throughout the United States as well as in Europe, Latin America, and South Africa. Clients include Ford Motor Company, Hewlett-Packard, Wolters-Kluwer, Scottish Power, E-Trade, Oracle, KPMG, BroadVision, Epiphany, Agilent, Novartis, Unilever, and other companies on five continents.
Don is also the author of Life's a Pitch - Then You Buy, based on his own career as a new business rainmaker for world-class advertising agencies, including Chiat/Day and Lintas:USA. He capped his advertising career as the CEO of Perkins/Butler Direct Marketing, a top-20 US direct-marketing agency. He and Martha were named 1998 Direct Marketers of the Year by Direct Marketing Days in New York.
Prior to marketing and advertising, Don worked as an economist in the oil business and as the director of accounting for a regional airline. He holds a Bachelor's Degree in astronautical engineering from the U.S. Air Force Academy, and a Master's Degree in public affairs from Princeton University's Woodrow Wilson School. He and his wife, Pamela Devenney, formerly a professional photographer and television commercial producer, live in Connecticut with their five children.

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