Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

BrandLand Launch

26 April, 2001 (Note, International Intellectual Property Day is the 26th April, 2001).

On 'International Intellectual Property Day', intellectual property specialists, A J Park, are launching a new service for brand owners which allows them to electronically store, access and distribute their brands in a controlled and secure way.

Called 'BrandLand', the new service is an internet-based secure on-line library system that revolutionises the management of trade mark and brand materials.

Brand owners can store, maintain and distribute brands through BrandLand. This includes trade marks, logos, products images, photographs, high resolution images, typefaces, brand standards, advertisements, templates, jingles, and brand usage guidelines, all of which can be stored electronically with secure access provided to approved users for immediate download - globally, 24 hours a day.

Andrea Dickens, Marketing Manager of A J Park, says the BrandLand service has been developed to save time and money for brand owners, but also to protect the integrity of the brands.

"As anyone who has worked in a marketing department knows, the storage, maintenance and distribution of trade marks, brand artwork and standards manuals is a time consuming and often low priority task. Yet if it is not done properly, old artwork or images can slip into circulation by mistake or bromides can fall into the wrong hands, making counterfeit products easy to manufacture."

Andrea Dickens says that all of those risks can lead to eroded brand equity.

"The advantage of BrandLand is that a brand owner can authorise users to access their brands, they know they are the latest version and the system keeps track of who is down loading the images. Also, the time of marketing staff can be better utilised than in responding to requests all the time for bromides or electronic images."

Andrea Dickens says BrandLand can be accessed at the A J Park website, www.ajpark.co.nz

ENDS


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Voluntary Administration: Renaissance Brewing Up For Sale

Renaissance Brewing, the first local company to raise capital through equity crowdfunding, is up for sale after cash flow woes and product management issues led to the appointment of voluntary administrators. More>>

Elsewhere:

Approval: Northern Corridor Decision Released

The approval gives the green light to construction of the last link of Auckland’s Western Ring Route, providing an alternative route from South Auckland to the North Shore. More>>

ALSO:

Media Mega Merger: Full Steam Ahead For Appeal

New Zealand's two largest news publishers have confirmed they are committed to pursuing their appeal against the Commerce Commission's rejection of the proposal to merge their operations. More>>

Crown Accounts: $4.1 Billion Surplus

The New Zealand Government has achieved its third fiscal surplus in a row with the Crown accounts for the year ended 30 June 2017 showing an OBEGAL surplus of $4.1 billion, $2.2 billion stronger than last year, Finance Minister Steven Joyce says. More>>

ALSO:

Mycoplasma Bovis: One New Property Tests Positive

The newly identified property... was already under a Restricted Place notice under the Biosecurity Act. More>>

Accounting Scandal: Suspension Of Fuji Xerox From All-Of-Government Contract

General Manager of New Zealand Government Procurement John Ivil says, “FXNZ has been formally suspended from the Print Technology and Associated Services (PTAS) contract and terminated from the Office Supplies contract.” More>>