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Key Software Business Appointment Made

10 May 2001

Philip Rock has been appointed to the position of Product Marketing Specialist, with leading New Zealand software developer Delphic Medical Systems.

In August 2000 Delphic signed an agreement with Sysmex, a giant Japanese Analyser company to distribute Delphic’s clinical information systems throughout Europe, the US and Southeast Asia. Philip’s role is to make marketing material available to Delphic distributors, using the latest web technology to make access instant and easy.

Philip’s background is in Applied Science and Analytical Chemistry, specialising in Environmental Chemistry. Research on the toxicity of trace metals won Philip an academic bursary to study in the USA, where he studied at The Robert Wood Johnson Medical School in New Jersey.

Since then Philip has worked for Philips Scientific/Unicam Ltd, a scientific instrument manufacturer in Cambridge, where he worked closely with distributors in supporting existing customers and developing new business opportunities in Europe and North America.

Then came a move to a technical consultancy group called The Technology Partnership, based near Cambridge. Philip was responsible for customer support and training regarding the development and implementation of new instrumental methods of synthesis for drug discovery. This included the use of cutting edge software and robotics and gave him the opportunity to work closely with an international consortium of blue chip pharmaceutical companies.

The desire for a lifestyle change brought Philip to the Southern Hemisphere and a position managing the Applications Group at GBC Scientific Equipment in Melbourne, Australia. Here Philip worked on the relationship between marketing, development, and customer support with particular emphasis on developing the distributor/customer relationship. This role gave Philip valuable experience with business operations in the Asia Pacific markets, including Southern Asia and Australasia.

Company Background Information:

Delphic is one of New Zealand’s leading software developers and exporters. It was established 16 years ago, and is recognised as a global information systems supplier of significance in the medical laboratory market. It is based in Auckland and last year signed a huge deal with Sysmex, a Japanese listed medical equipment manufacturer for the distribution of its product into Europe, North America and South East Asia.


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