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launch Of MailKing

MessageMedia Broadens Permission-Based Email Marketing Solutions with launch of MailKing

Messaging leader releases entry point application for first time e-mail marketers.

AUCKLAND, 18 May, 2001 – MessageMedia New Zealand, the leading provider of strategic messaging solutions and services, today launched its latest email software solution, MailKing, which is designed for the PC desktop user. “MailKing is an entry point e-mail marketing software solution for Windows that helps clients develop mail lists, create personalised e-mail and send it, right from their desktop,” explains Chris Price, General Manager of MessageMedia.

“MailKing assists those interested in email marketing but whose limited list of addressees does not warrant the initial purchase of our fully featured UnityMail ASP product. Email marketing is a growing arena and MailKing gives people a graded entry. Commonly the messaging needs of our customers increase in complexity as their lists grow. Understanding this we have subsidised the upgrade from MailKing to the more feature laden UnityMail to make the second step easier.”

“MessageMedia is a leader in the training of permission-based email marketing professionals. MailKing assists us with this process,” says Mr Price. MailKing can be downloaded directly from for a 30 day free trial. It will retail in New Zealand for $499.00 plus GST, those customers that purchase MailKing and the later upgrade to UnityMail will receive a $500.00 rebate.

About MailKing
MailKing is a stand-alone PC application that allows users to store names, email addresses and other information about people in a built-in database and then create personalised messages ("mail merge") to selected people in the database. With MailKing e-mail merge, users create personalised messages and send them via standard Internet e-mail, quickly and easily. This frees customers from printing letters, stuffing and stamping envelopes and waiting several days for a response.

Features include open many contact databases, spreadsheets and address books directly, without importing. In addition users can filter and sort contact databases into targeted email lists and create and send personalized emails, right from their desktop system

MessageMedia Solutions and Business Applications
MessageMedia’s e-mail marketing and customer service solutions enable businesses to maximise the opportunities e-mail offers as a communications channel with their customers. MessageMedia benefits clients by increasing customer acquisition, retention and loyalty, and by reducing related operational technology risks in executing large-scale e-mail programs.

MessageMedia works with companies in financial services, technology, publishing, entertainment, retail and ISPs/portals. The company offers a variety of e-mail messaging solutions, which help organisations create and deliver sophisticated database-driven marketing programs. These solutions help MessageMedia’s clients build, strengthen and enhance customer relationships online and help them keep in touch with their employees, prospects, shareholders, suppliers, distribution partners and other groups.

About UnityMail
UnityMail is a breakthrough in the evolution of direct e-mail marketing systems. Developed by MessageMedia, UnityMail ASP software integrates a relational database into an advanced e-mail list server, allowing you to start building one-on-one relationships with hundreds - or hundreds of thousands - of customers, prospects, contacts, employees, shareholders and other groups.

Integrated with SQL Server relational database, UnityMail can perform unique functions such as: targeted e-mail (filtering and data segmentation); personalised e-mail; HTML sensing; dynamic content editing ; trackable URLs, and campaign sequencing.

About MessageMedia

MessageMedia is a leading international company that provides advanced messaging solutions for building and enhancing online customer relationships.

MessageMedia New Zealand Ltd is a joint venture between eVentures New Zealand Ltd, New Zealand Post Ltd and MessageMedia Inc.

The software solutions hosted by MessageMedia New Zealand provide advanced e-mail management and relational database capabilities, allowing clients to develop and deliver targeted, personalised and trackable permission-based marketing campaigns. MessageMedia’s software is accessible via the Internet 24 hours a day, 7 days a week, and provides organisations with the flexibility and power to deliver e-mail campaigns of any scale on time.

A SOFTBANK affiliate, MessageMedia Inc. was founded in 1994 in the US and is publicly trading on the NASDAQ. Some of MessageMedia Incorporated's clients include Yahoo!, E*TRADE, Barclay’s Bank, The Wall Street Journal, Microsoft, Readers Digest, Compaq and Universal Studios.


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