Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Tatua Foods Creams The Competition

Wednesday, May 23rd, 2001

Waikato's Tatua Foods creamed the competition in last night's Australasian Aerosol Awards presented at Sydney's Wentworth Hotel.

Butter Oil Mist(tm) - butter in an aerosol - took away the award for Creativity and Innovation, while the company overall won the award for Export Achievement.

Tatua began its aerosol cream operation almost twenty years ago and now exports 90 percent of their production to markets in Australia, South America, South-East Asia and South Africa. Exports of specialty aerosols have grown 45 per cent in the last four years.

Butter Oil Mist(tm) is the result of extensive R & D utilising butter fractionation technology originally developed for spreadable butter.

The company's extensive expertise in food product filling and flavour stabilisation developed the product to meet industry demand for a food service pan spray that imparts natural butter flavours at higher cooking temperatures without the risk of burning associated with clarified butter.

The company makes a major investment in innovation, developing new flavours and low-fat formulations to keep up with changing market demands. Its chocolate flavoured aerosol mousse desert cream won a SIAL D'OR product innovation award in 1992. Mousse flavours such as brandy, and honey and macadamia have also been developed. Offshore promotions are tailored for cultural events such as the Chinese New Year.

For the Butter Oil Mist product development Tatua worked with Hamilton-based contract packer Rad Pack Ltd to establish a purpose built filling facility that would meet MAF's rigorous export standards.

The product has met strong demand at retail, food service and bakery sector levels. Exports are planned to commence within the next three months.

The Australasian Aerosol Industry Awards are organised by the Aerosol Association of Australia in conjunction with the Aerosol Association of New Zetland. The Awards recognize excellence across areas such as environmental performance, decoration, marketing and export achievement.

"The Awards acknowledge the issues confronting today's industry", said Philip Fleming, the Association's executive director.

"We were ahead of our time in introducing an Award for showing leadership by recognising local government support for aerosol and steel can recycling.

"Now we are going further and looking at other aspects of environmental performance and innovation which are crucial factors in ensuring we have a competitive and vibrant industry."

© Scoop Media

Business Headlines | Sci-Tech Headlines


I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>


Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>


Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>


Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news