Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


Nicky Watson Fits The Bill For Revamped Fayreform

Nicky Watson Fits The Bill For Revamped Fayreform Brand

Fayreform has signed top model Nicky Watson as the exclusive “face” of its lingerie brand. Watson, of Clyne Management, will promote the brand in advertising campaigns and with personal appearances throughout Australasia.

The signing is a coup for Fayreform, the lingerie brand purchased by Bendon last year. The company already has one supermodel on its books with the Elle Macpherson Intimates brand. Bendon will not only continue its association with Elle Macpherson but is due to launch Elle Macpherson Intimates into the lucrative UK market in September.

With Fayreform, Bendon has initiated a major revamp of the brand since last year’s purchase. It has built on Fayreform’s classic foundation of excellent fit and support by adding a fashion edge with hot new designs and hot new colours.

Hugo Venter, managing director of Bendon Ltd, says Nicky Watson is ideal for the revamped Fayreform brand. “We are delighted to sign Nicky Watson. She is a gorgeous, fresh-faced young woman with a delightfully down-to-earth attitude,” Venter says. “We believe she has all the right attributes for Fayreform. In fact, she epitomises the brand for us.”

While Fayreform has historically been associated with a more mature, fuller figure, research shows younger women are increasingly becoming bigger busted, often without a corresponding increase in body size.

Venter says Nicky Watson is a perfect fit for the new look Fayreform. “Nicky will allow us to introduce our innovative styles to new groups of people in both New Zealand and Australia. She will also support the brand with exciting new advertising images,” Venter says.

For summer 2001, Fayreform Colour Couture features stunning and sensual new designs in sensational colours like latte, cinnamon and flame.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>


Half A Billion Accounts: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>


Half Full: Fonterra Raises Forecast Payout As Global Supply Shrinks

Fonterra Cooperative Group, the dairy processor which will announce annual earnings tomorrow, hiked its forecast payout to farmers by 50 cents per kilogram of milk solids as global supply continues to decline, helping prop up dairy prices. More>>



Meat Trade: Silver Fern Farms Gets Green Light For Shanghai Maling Deal

The government has given the green light for China's Shanghai Maling Aquarius to acquire half of Silver Fern Farms, New Zealand's biggest meat company, with ministers satisfied it will deliver "substantial and identifiable benefit". More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news