Nicky Watson Fits The Bill For Revamped Fayreform
Nicky Watson Fits The Bill For Revamped Fayreform Brand
Fayreform has signed top model Nicky Watson as the exclusive “face” of its lingerie brand. Watson, of Clyne Management, will promote the brand in advertising campaigns and with personal appearances throughout Australasia.
The signing is a coup for Fayreform, the lingerie brand purchased by Bendon last year. The company already has one supermodel on its books with the Elle Macpherson Intimates brand. Bendon will not only continue its association with Elle Macpherson but is due to launch Elle Macpherson Intimates into the lucrative UK market in September.
With Fayreform, Bendon has initiated a major revamp of the brand since last year’s purchase. It has built on Fayreform’s classic foundation of excellent fit and support by adding a fashion edge with hot new designs and hot new colours.
Hugo Venter, managing director of Bendon Ltd, says Nicky Watson is ideal for the revamped Fayreform brand. “We are delighted to sign Nicky Watson. She is a gorgeous, fresh-faced young woman with a delightfully down-to-earth attitude,” Venter says. “We believe she has all the right attributes for Fayreform. In fact, she epitomises the brand for us.”
While Fayreform has historically been associated with a more mature, fuller figure, research shows younger women are increasingly becoming bigger busted, often without a corresponding increase in body size.
Venter says Nicky
Watson is a perfect fit for the new look Fayreform. “Nicky
will allow us to introduce our innovative styles to new
groups of people in both New Zealand and Australia. She will
also support the brand with exciting new advertising
images,” Venter says.
For summer 2001, Fayreform Colour Couture features stunning and sensual new designs in sensational colours like latte, cinnamon and flame.