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New North Island Service Provider For SIL

Sheep Improvement Limited (SIL) – the sheep industry’s genetic database – has signed up a new North Island service provider.

The firm, Feilding-based Performance Beef Breeders (PBB), is making its first foray out of beef cattle performance recording.

PBB is one of the largest beef cattle performance-recording firms for Breedplan.

According to PBB general manager, Murray Meads, moving into the sheep breeding area fits in well with the objectives and aims the company had when it was set up in 1996.

“We always intended to form partnerships with other livestock industries and never wanted to limit ourselves to just beef cattle,” Meads says.

He says that after several years working with seven different beef breeds, PBB has empathy with livestock breeders.

“We have a large customer base of breeders who sometimes need data in a hurry. Breeding values are one of the tools commercial farmers use to help with sire selection.

“We know that we will be able to provide timely data entry for the sheep industry. We have a good team of people and the company is big enough that we can turn work around quickly and cost competitively.”

SIL wants to provide a professional service, and to continue to improve its service to breeders, says general manager, George Cruickshank.

“Appointing a new service provider means that North Island breeders now have a choice of local providers.

“PBB is a very experienced firm in the beef cattle breeding area. They understand breeders and getting involved in sheep breeding recording was a logical extension of their skills.”

PBB will start as a SIL service provider on 1 July.

[ends]


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