Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


One.Tel Website Surges In Popularity

One.Tel Website Surges In Popularity As Competitors Scramble For Its Customers

12 June 2001 - The One.Tel website (www.onetel.com.au) has experienced a 90% increase in its share of traffic to the telecommunications category over the past two weeks as customers attempt to gauge their options in the wake of the company’s demise. Amongst its competitors, One.Tel is showing admirable life after death, trailing only the Telstra (www.telstra.com) and Optus (www.optus.com.au) websites, and ahead of Vodafone (www.vodafone.com.au) and Primus (www.primustel.com.au).

Hitwise Click Stream data provides a clue as to which provider One.Tel customers may turn to now. For the week ending 9 June 2.2% of traffic departing from the One.Tel website went to Optus. Telstra also received 2.2% of departing traffic. Primus and Vodafone feature in the list of the top 20 downstream competitive sites from (that is, those telecommunications sites visited immediately after www.onetel.com.au), receiving 0.4% and 0.1% of One.Tel’s downstream traffic respectively. One.Tel investors also appear to have been visiting the website, with 0.6% of departing traffic heading to the Australian Stock Exchange website (www.asx.com.au).

About Hitwise:
Hitwise is the leading online competitive intelligence service giving strategists, agencies, and analysts real-time insights into the online competitive environment.

Each day, Hitwise monitors more than 1 million Australians and reports on how they interact with over 100,000 sites. Because we monitor 35% of the active Internet population on a daily basis, only Hitwise can provide real-time competitive insights required to make timely and effective business decisions.

Used as a guide to the relative popularity ranking of a website, Hitwise provides information on how traffic is generated to a website, and provides an overview of the demographic profile of visitors to the site. It can also be used as a tool to track increases and decreases in the ranking of websites over time as a result of marketing campaigns. Hitwise is very useful as a guide to understanding traffic patterns to and from a site or competitive site.

Hitwise partners with Internet Service Providers (ISPs), whose networks capture the usage patterns of individuals, covering home, work and educational use. Hitwise’s methodology is audited by PricewaterhouseCoopers and abides by Federal Government privacy legislation.

Headquartered in Melbourne, Australia, Hitwise offers its service in Australia, New Zealand, Hong Kong and the United Kingdom. Hitwise will soon be launching its service in Korea, South Africa, Japan and Taiwan.

Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news