One.Tel Website Surges In Popularity
One.Tel Website Surges In Popularity As Competitors Scramble For Its Customers
12 June 2001 - The One.Tel website (www.onetel.com.au) has experienced a 90% increase in its share of traffic to the telecommunications category over the past two weeks as customers attempt to gauge their options in the wake of the company’s demise. Amongst its competitors, One.Tel is showing admirable life after death, trailing only the Telstra (www.telstra.com) and Optus (www.optus.com.au) websites, and ahead of Vodafone (www.vodafone.com.au) and Primus (www.primustel.com.au).
Hitwise Click Stream data provides a clue as to which provider One.Tel customers may turn to now. For the week ending 9 June 2.2% of traffic departing from the One.Tel website went to Optus. Telstra also received 2.2% of departing traffic. Primus and Vodafone feature in the list of the top 20 downstream competitive sites from (that is, those telecommunications sites visited immediately after www.onetel.com.au), receiving 0.4% and 0.1% of One.Tel’s downstream traffic respectively. One.Tel investors also appear to have been visiting the website, with 0.6% of departing traffic heading to the Australian Stock Exchange website (www.asx.com.au).
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