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Interactive Marketer Updates Book!

1st July, 2001

One of New Zealand's leading marketers, Richard Gee, has updated his book, "Practical Marketing in New Zealand," to help readers get the most from the latest advances in Information Technology.

Richard Gee became the country's first interactive author by making himself available to purchasers of his book to "interact" with them by email to discuss their own marketing plans and marketing challenges.

The latest release includes a new glossary of the latest marketing terms used in today's commercial market place.

"There's also the latest information on both the Internet and e-marketing, including tips on website design and content, "he said.

"In this update, I have added a strategic marketing planning section with checklists to ensure the reader does not overlook any important actions."

"Practical Marketing in New Zealand" has more than 600 pages of practical information, ideas and concepts that have been developed over the years by Richard Gee in his role as a marketing lecturer and consultant.

Last month, the National Speakers Association recognised him as an Accredited Professional Speaker (APS) after demonstrating professionalism in speaking over a number of years.

Mr Gee said that with many overseas marketing books available in this country, "Practical Marketing in NZ" has been specifically written for local conditions, using NZ case histories.

Overall, the book contains over 2500 marketing ideas and should be a great help to marketers with its provision of 24 business checklists. To keep the marketer up to date with marketing trends, the author also provides regular email messages.

As New Zealand's first Interactive Author, Richard Gee said he was enjoying the interaction with professional marketers throughout New Zealand.

"Purchasers of the book can email me as many times as they like to discuss points raised in the book or to discuss their individual marketing plans.

"With the increasing trend towards e-commerce, it is essential that today's Marketing Managers have access to the best information available and to have the ability to exchange views and to seek comments on their own their marketing plans," he added.

"Practical Marketing in NZ" is published by Brookers and is available from the publisher or Richard Gee's website ***** For further information or interview, please contact Richard Gee on Tel 0800 GEEWIZ (433 949)

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