Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Soccer World Cup Coup For New Zealand Agency

Press Release 9 July 2001

Saatchi & Saatchi New Zealand has scored a major coup by winning the account to promote the 2002 Soccer World Cup in its host country, Japan.

The award of the US$20 million account by the World Cup’s major sponsor, adidas, comes hot on the heels of the agency’s cyber triumph at the International Advertising Festival at Cannes, where the agency came away with a Gold Lion for its BEATRUGBY Internet campaign.

Soccer World Cup Success

The World Cup account was won against the incumbent agency, following a pitch made in conjunction with Saatchi & Saatchi Japan. “It is a great example of our network working effectively together,” says Saatchi & Saatchi managing director Kim Wicksteed. “The NZ soccer team has missed out which has been disappointing, but we’re pleased to now be involved in the biggest sporting event in the world.”

The campaign creative included a viral Internet campaign, the creation of i-mode communities as well as the designation of `soccer fever zones’ in major Japanese cities. The agency will work closely with the wider Saatchi & Saatchi Worldwide network, in particular the Tokyo agency.

Cyber Triumph in Cannes

Saatchi & Saatchi New Zealand’s reputation as a top Internet creative shop received a strong boost through the award of one gold and two silver Lions at the prestigious world advertising awards at Cannes.

The Lions were awarded for "adidas BEATRUGBY", Saatchi & Saatchi's groundbreaking global Internet gaming community. The campaign saw players worldwide participate in a virtual rugby game, with the top fifteen players making the “virtual All Blacks” and winning a prize that included a flight to New Zealand to watch top level rugby in action.

Gold came in the rich media banners category (demonstrating kicking, tackling and sidestepping) and the silver Lions were awarded in the brand promotion and creating community categories. The Cannes awards are the latest in a string of honours that have seen Saatchi & Saatchi crowned NZ agency of the year by Australia’s top advertising magazine, Campaign Brief, and top agency at the Axis Awards in New Zealand where it scooped the coveted ‘Best of Show’ and `People’s Choice’ awards.

For further information, please contact:

Stefan Wolf

Phone: 04-4999111 or 021-1692611


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

"Broad-Based Growth": GDP Rises 1 Percent In June Quarter

Gross domestic product (GDP) rose 1.0 percent in the June 2018 quarter, up from 0.5 percent last quarter, Stats NZ said today. This is the largest quarterly rise in two years. More>>

ALSO:

Judicial Review: China Steel Tarrif Rethink Ordered

On 5 July 2017 the Minister determined not to impose duties on Chinese galvanised steel coil imports. NZ Steel applied for judicial review of the Minister’s decision. More>>

Debt: NZ Banks Accelerate Lending In June Quarter

New Zealand's nine major lenders boosted lending at the fastest quarterly pace in almost two years as fears over bad debts subsided. More>>

ALSO:

Balance Of Trade: Annual Current Account Deficit Widens To $9.5 Billion

New Zealand’s current account deficit for the year ended June 2018 widened to $9.5 billion, 3.3 percent of GDP, Stats NZ said today. More>>

ALSO: