Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Online Campaign Company Launches

New Online Campaign Company Launches With Unique Offering

**Email marketing is just the tip of Touchpoint's Iceberg

Online campaign solutions company Touchpoint is leveraging new and emerging digital channels to help businesses create a profitable dialogue with customers.

Already the name behind some of the country's most successful email campaigns - including Telecom Directories Limited, Southern Cross Healthcare and Line7 Apparel - Touchpoint is gaining further attention by being the first and only company in New Zealand that is using a combination of email, SMS text-messaging, the web and traditional direct marketing (DM) initiatives to deliver and monitor highly targeted communication campaigns.

Businesses can use Touchpoint to manage an entire campaign lifecycle from their desktops. Detailed reports are generated in real-time that indicate a customer's response to a campaign, including whether or not they forwarded the messages to others, clicked through to a website, disregarded the message, or were sent a DM leaflet posted a few days prior.

"Campaigns can be choreographed so that customers are automatically sent messages based on how they respond to previous messages," says Touchpoint general manager Kieren Cooney. "So for example, if a customer responds positively to your first offer, then a complementary offer can be sent three days later. And if their response was neutral, then a different message can be sent."

Touchpoint founders, which include digital communication entrepreneurs Frank van der Velden and Steve Shearman, developed the company's solutions after years of working alongside marketers and sales staff from local and multinational companies.

They noted a fundamental shift to the traditional marketing paradigm and created a solution that gives marketers what they need to do their jobs profitably and efficiently in today's fast-paced, internet-enabled market.

"Today's customer is demanding that companies communicate with them on the customer's terms," says Steve Shearman. "They want to play an active part in defining what, when and how they want to hear from an organisation. We designed Touchpoint to facilitate this type of relationship.

Mr Shearman says that companies get far more value from this type of dialogue. "The cost of delivering online campaigns is much lower than other channels and it is a lot easier for people to forward your message to others who may also want to hear from you."

Touchpoint partners with marketing, communication and new media specialists that are integrating Touchpoint solutions into their existing products and service offerings. The company's top tier partners currently include Brave New World, Professional Public Relations and Terabyte.

Businesses can access Touchpoint services remotely, over the internet, or they can run the software from their own in-house systems. Touchpoint solutions are also offered via its partners.

For more information about Touchpoint, and to request a demonstration of how the service works, visit www.touchpoint.co.nz.

ENDS

**About Touchpoint Touchpoint Limited is an independent New Zealand company that develops and provides digital marketing tools and solutions. Driven by a group of online marketing and technology experts, Touchpoint helps businesses build closer, more profitable customer relationships by taking advantage of new and emerging digital channels, including email, SMS text-messaging; the web and direct marketing. Touchpoint is part of the same holding company that owns Brave New World.

Touchpoint is a registered trademark of Touchpoint Limited.


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

I Sing The Highway Electric: Charge Net NZ To Connect New Zealand

BMW is turning Middle Earth electric after today announcing a substantial contribution to the charging network Charge Net NZ. This landmark partnership will enable Kiwis to drive their electric vehicles (EVs) right across New Zealand through the installation of a fast charging highway stretching from Kaitaia to Invercargill. More>>

ALSO:

Watch This Space: Mahia Rocket Lab Launch Site Officially Opened

Economic Development Minster Steven Joyce today opened New Zealand’s first orbital launch site, Rocket Lab Launch Complex 1, on the Mahia Peninsula on the North Island’s east coast. More>>

Earlier:

Marketing Rocks!
Ig Nobel Award Winners Assess The Personality Of Rocks

A Massey University marketing lecturer has received the 2016 Ig Nobel Prize for economics for a research project that asked university students to describe the “brand personalities” of three rocks. More>>

ALSO:

Nurofen Promotion: Reckitt Benckiser To Plead Guilty To Misleading Ads

Reckitt Benckiser (New Zealand) intends to plead guilty to charges of misleading consumers over the way it promoted a range of Nurofen products, the Commerce Commission says. More>>

ALSO:

Half A Billion Accounts, Including Xtra: Yahoo Confirms Huge Data Breach

The account information may have included names, email addresses, telephone numbers, dates of birth, hashed passwords (the vast majority with bcrypt) and, in some cases, encrypted or unencrypted security questions and answers. More>>

ALSO:

Rural Branches: Westpac To Close 19 Branches, ANZ Looks At 7

Westpac confirms it will close nineteen branches across the country; ANZ closes its Ngaruawahia branch and is consulting on plans to close six more branches; The bank workers union says many of its members are nervous about their futures and asking ... More>>

Interest Rates: RBNZ's Wheeler Keeps OCR At 2%

Reserve Bank governor Graeme Wheeler kept the official cash rate at 2 percent and said more easing will be needed to get inflation back within the target band. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news