Fly Buys expands into motoring

Media Release 26 July 2001

Fly Buys expands into motoring

Fly Buys has expanded its participant base to 30 companies, up from 17 at
launch five years ago, with the announcement that Mitsubishi Motors has
joined the progamme.

With the addition of Mitsubishi, Fly Buys General Manager Alastair Hutchens
estimates that Fly Buys covers more than 70 percent of everyday expenditure categories.

“We recognise that buying a car is not an everyday purchase – but it represents a significant opportunity in terms of points collection,” he said.

From 1 August, members will be able to collect points on new and used vehicles and also on parts and servicing.

Fly Buys has been proven to drive its participants’ sales and market share and Mitsubishi Motors General Manager John Leighton says joining the programme will allow the company to offer extra value to their customers.

“Offering Fly Buys will enhance our relationship with customers – not only by encouraging the initial vehicle purchase but by encouraging an ongoing relationship through supply of parts and servicing”

Mitsubishi Motors holds about 9 percent vehicle market share – by joining Fly Buys, the company is aiming to increase its share without resorting to the cost-cutting which is the norm in the vehicle industry.

The popularity of the Fly Buys programme continues to grow, with more than 850,000 member households (more than half of New Zealand’s 1.325 million households) 2,000 more joining every week. In June, the programme issued its half-millionth reward.

* * * * * *

© Scoop Media