New CLEAR Campaign True To Company Vision
‘Attitude and Energy’ is the focus of CLEAR’s new advertising campaign (which launches on Sunday 29th July). According to Anna Gordon, CLEAR’s General Manager Marketing Communications, the new campaign reflects ‘The new CLEAR’ as the company delivers strong growth through product and service innovations.
“By smart investment in new products and services we have become a critical provider of electronic communications and information services to business, government and residential customers,” she says.
“One thing that has always been evident through our history is a distinctive CLEAR attitude – one of innovation, passion and a customer focus – and it’s this attitude that we’re celebrating in our new campaign.”
The essence of the advertising positions CLEAR as a company ‘In the business of doing because our customers want things done.” And the inspiration for this theme has come largely from CLEAR staff, says Anna Gordon.
“The new campaign is a celebration of all that CLEAR has to offer - particularly our team’s spirit and attitude. We’re committed to getting things done for our customers – and this is not just an advertising line, its something to which every CLEAR person is dedicated,” she says.
Ms Gordon highlights a number of other key factors that add weight to CLEAR’s ‘can do’ claim.
“Our senior management team is focused on delivering what’s right for customers here in New Zealand. Our ongoing release of innovative new products and services is matched only by our continued focus on maintaining and developing the best people practices in the workplace. Our goal is to create the workplace of tomorrow full of ‘people in the business of doing because our customers want things done!’
The new campaign launches to the public through television, billboards and busbacks this weekend.