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"Thin Client" ...The Next Delivery Tool?

AUCKLAND, New Zealand, 30July/MediaNet International-AsiaNet/ -- Red Book, the people who have been providing the automotive, finance and insurance industries with vehicle identification and pricing research data for many years, have recently seen a revolution in the way their clients expect to receive their data.

Until recently, the data was conveyed mainly through normal electronic means tapes, disks and CD's.

Now "Thin Client", the technology that allows the user to access information direct from a secure Internet database, is taking over.

According to Kelli Lawson, Red Book's Business Development Manager, the speed of the adoption of the "Thin Client" technology by our clients has surprised us. We provide our clients with a program which they load onto their PC once only, and that allows them to look into our database through the Internet as often as they like.

They can check new vehicle prices and see what is standard and optional equipment, obtain forecasts of the vehicle's value in one, two, three or more years, compare three vehicles side-by-side and do a range of similar checks on used vehicles (as well as getting used vehicle values).

The interest created in the facility has been far greater than we expected and we now expect to be doing a large proportion of our business this way in the future.

The application is particularly suitable to web-based insurance brokers, financiers such as banks and credit unions, and credit reference services.

The possibilities are endless.

Red Book operates a popular web-site - - which enjoys considerable traffic, both from consumers and from business ( the site is partitioned into the respective sectors).


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