Foodtown Magazine Set To Expand

Progressive Enterprises today announced that it will be expanding its Foodtown Magazine into a bimonthly food and lifestyle publication.

As part of the change, the company is outsourcing production and publication of the magazine to IT Media.

Jan Bilton will continue as editor of the new Foodtown Magazine. As well Progressive and IT Media have attracted Annabel Langbein and Helen Jackson as contributors to the new magazine.

Retaining its existing name, the Foodtown Magazine will be published bimonthly, with an increase to 160 pages. The first new look issue will be available through Foodtown supermarkets in October with a cover charge of $6.95 and a special Foodtown cardholder price of only $2.95. The Foodtown Magazine will also be available at booksellers nationwide.

Progressive Enterprises launched the Foodtown Magazine in 1990 and it has been produced in house since then. Managing Director Ted van Arkel says the magazine has gone from strength to strength in that time.

“People really love the magazine and we have had many requests for it to be published more frequently, with even more information. Our decision to outsource is acknowledgement that we are now producing a significant publication.”

Tim Connell, managing director of IT Media said: ‘We’re thrilled to be given the opportunity to take the Foodtown Magazine to the next stage in its development. It’s an excellent read and the success of similar magazines on the book stands shows that there is huge potential out there for a food oriented publication.”

The magazine will continue to offer innovative and modern recipes, which customer feedback indicates is one of its most popular features, as well as an increased emphasis on food, wine, travel, home and garden, health and other lifestyle issues.

“We want the Foodtown Magazine to continue to be accessible, inspirational and practical, offering value to both food experts and gourmet novices alike,” Ted Van Arkel says.

Ends

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