Hitwise & AMR Interactive Join Forces

Leading Research Firms Hitwise & AMR Interactive Join Forces To
Complete The Online Picture

14 August 2001, Australia

From today, AMR Interactive and Hitwise’s Research Services Division will join forces to provide comprehensive research reports, providing analysis on several topics such as website evaluation, testing of marketing strategies to more effectively drive visitors to sites, and Internet usage patterns.

The strategic alliance is planned to significantly expand the variety of information each company provides to its respective client base.

By combining AMR Interactive’s expertise in customised research with Hitwise’s unique ability to monitor over 100,000 websites, spanning 150 niche industry categories, clients will now have the opportunity for the first time to purchase customised reports that consist of Hitwise metrics and AMR’s interpretation of the data.

"We are delighted to be working with Hitwise to take online consumer behaviour research to this new level," said Brian Fine, Chairman of AMR Interactive. “Hitwise’s Research Services Division produces a range of research reports based on their unmatched coverage of the market which is complimentary to the advanced research analysis provided by AMR Interactive,” said Fine.

"From Hitwise’s perspective, this is precisely the type of alliance that we have been working towards,” said Hitwise’s CEO, Andrew Walsh. "Just as AMR Interactive will now be able to comment on trends in niche industry categories, we will be able to provide our Hitwise Research Services clients with advanced interpretations of our data,” said Walsh.

Both Hitwise and AMR Interactive are pleased to announce this new working relationship.

About AMR Interactive

AMR Interactive is the pre-eminent provider of research and analysis on e-business strategies and technologies. Their independent research offers an incisive, comprehensive view of the rapidly evolving business processes fundamental to success in the new economy. AMR Interactive’s experienced research team analyses industry-specific supply chain management, customer management, enterprise management, business-to-business e-commerce and all underlying enabling technologies. Clients use their in-depth analysis to develop and implement end-to-end e-business strategies consistent with their overall business goals. .

AMR Interactive clients reap the benefits of an integrated set of services, including monthly qualitative and quantitative reports, daily and weekly news analysis, access to research analysts, and participation at executive conferences.

About Hitwise and Hitwise Research Services

Hitwise is Australia’s leading online competitive intelligence service giving corporate clients, web strategists, agencies and financial analysts real-time insights on the online competitive environment. Hitwise monitors the surfing habits of local Internet users, covering home, work and educational use, through partnerships with a wide range of Internet Service Providers (ISP’s).

Hitwise has applied an innovative new methodology to a new medium, and can therefore provide a metrics service covering more websites and more people every day.

Hitwise Research Services is a division of Hitwise that offers clients customized reports on the competitiveness of individual sites, niche industry categories and Internet usage behaviour.

Hitwise is headquartered in Melbourne, Australia and offers its service in Australia, New Zealand and the UK.

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