www.healtheries.co.nz Wins Website Accolade

Thursday, 23 August 2001, 12:55 am
Press Release: Healtheries

The Healtheries website is New Zealanders’ third most popular health and beauty web spot, according to inaugural ratings from web ranking service Hitwise.

Healtheries, New Zealand’s leading manufacturer and marketer of health foods, vitamins and mineral supplements, was ranked third behind Beauty Direct and Natural New Zealand in the Hitwise Top 10 quarterly awards in the health and beauty category.

Hitwise tracks more than 100,000 of the most popular websites each day, as visited by more than 150,000 New Zealanders. The service originated in Australia, opened its New Zealand operation earlier this year and is now due to expand in the UK and Asia. It’s inaugural New Zealand Top 10 awards were based on monitoring between April-June this year. The service is independent and is based solely on visit data, not feedback or opinion.

Sarah Rainger, Healtheries Business Manager, Domestic, says the Healtheries website is a key part of the company’s business, providing personalised advice to help consumers manage their own health and wellbeing. Features of the website include a personal health questionnaire, an advanced interactive diagnostic module, product news and health news. “Our website gives consumers an authoritative natural health source to turn to, whether it be for product information, a personal assessment or a diagnostic query,” Rainger says.

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Hitwise, at www.hitwise.co.nz, bills itself as a “leading on line competitive intelligence service”, giving strategists, agencies and analysts real-time insights on the online competitive environment. It measures visits, visit duration and page downloads from a range of diverse ISP networks.

Visit the Healtheries website at www.healtheries.co.nz for further health and lifestyle information.

ends

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