Shop for a million dollars!

News Release consumer - 1

October 9, 2001

Shop for a million dollars!

It’s got to be the ultimate in customer rewards programmes - the opportunity to win up to $1 million just for doing your shopping.

And now it’s a reality for Kiwi shoppers.

Kachingo! is a New Zealand-invented customer rewards programme that has been successfully trialled at national beverage chain Super Liquor since December last year.

Now Kachingo! is coming to more than 500 supermarkets, petrol stations, fast food outlets and liquor stores throughout the country.

Kachingo!, has signed up new retail partners BP, KFC from Bombay north and national supermarket chain Woolworths (NZ) Ltd.

Together with Super Liquor, they make up what’s known as the Kachingo! Village.

In Kachingo!, $1,000 is guaranteed to be won daily and $10,000 is a guaranteed weekly prize. The big cash monthly draw first prize is a minimum of $250,000 and up to $1 million. In the monthly draw there are second and third prizes of hundreds of $100 and thousands of $20 prizes.

Kachingo! tickets are automatically printed and distributed at the checkout with your purchase receipt. One game line of Kachingo! has a row of six numbers and a “power’ number giving you one entry into each draw. Instant rewards can also be won at the till.

You get one line for every qualifying amount spent at the retailer or for each Kachingo! promoted product purchased. You can get more than one line on some products. That means you can collect a number of entries every month.

The big cash monthly draw is screened at 7.30pm on TV2 on the first Sunday of every month. If the monthly prize is not won, the money is put in to the next month’s lottery.

“To get one line of Kachingo! all you have to do is spend a specified minimum amount - the more you spend the more game lines you get - or buy goods that are on Kachingo! promotion,” says Kachingo’s Mary Vance.

The current qualifying amounts for one game line of Kachingo! are:

- $10 at KFC

- $25 at Super Liquor and BP, and

- $30 at Woolworths, Big Fresh and Price Chopper supermarkets. ($10 for Woolworths stores located at Gull)

“For example, if you buy $60 worth of groceries at Woolworths you get two game lines of Kachingo! If you also buy, say, a one litre of soft drink on Kachingo! promotion you get a third line,” Ms Vance says.

To win a prize, your game line numbers must match the numbers drawn. Instant rewards can be claimed at the retailer.

Ms Vance says there are a number of ways to check whether or not you have won a Kachingo! prize.

“You can find out if you’re a winner in-store, or by visiting www.kachingo.co.nz, or calling 0900 Kachingo, or viewing Teletext.

“Results are also published in major metropolitan daily newspapers on Monday for weekly and monthly draw results and the big cash monthly draw is screened monthly on TV2,” Ms Vance said.

Rewards can be claimed up to six months after the date of the relevant draw. Prizes of $20 and $100 can be claimed from the store issuing the ticket or from Global Online Promotions. Rewards greater than $100 are claimed direct from Global Online Promotions.

Ms Vance says Kachingo! is now being marketed world-wide . The company has already established operations in the United States -- where rewards programmes are a US$175 billion a year business - and Australia.

Plans are afoot to take Kachingo! to Europe and Asia.

About Kachingo!

Kachingo! is a customer rewards programme invented in New Zealand. It is the only one to reward shoppers with Big Cash prizes and instant rewards just for shopping at any store within the Kachingo! village of partners. The village consists of BP, KFC (north of the Bombay Hills), Super Liquor and Woolworths, Big Fresh and Price Chopper supermarkets.

ends

Issued for Kachingo! by Pead PR

Contacts:

Mary Vance -------------Deborah Pead

Managing Director -----Director

Global Online Promotions ---Pead PR

Tel: 0-9-309 4055------ 0-9-981 5556

© Scoop Media