Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Drug Testing For Chickens Shows No 'Fowl Play'

Random drug testing of NZ chickens has not shown any trace of added growth hormones. The facts are: it is illegal to use hormonal growth promotants in NZ broiler chickens; there are no hormonal growth promotants licensed for use in poultry production in NZ; and hormonal growth promotants have never been used in poultry meat production in NZ*. Despite this, indications are that just 16% of New Zealanders know that our chickens have no added hormones.

Consequently, Tegel is launching a high profile campaign to dispel the myth that chickens are fed hormones, following a CM Research survey which revealed that 74% of people would be more inclined to buy chicken if they thought no hormones were added.

The Tegel campaign will include TV advertising and more prominent on-pack labelling to show consumers that chickens are not fed hormones.

Peter Lucas, Tegel Food's Managing Director, says "We can guarantee that our chickens don't contain added hormones, but you don't have to take our word for it. The Ministry of Agriculture and Forestry has a comprehensive residue-testing programme for New Zealand broiler chicken. If a product fails, companies are breaking the law, as it's illegal to give chickens growth hormones. We believe it's in the public's best interest to know that our product has never tested positive for added hormones since testing began."

To verify the misconceptions found in the CM Research survey, Tegel conducted its own survey and were alarmed at the results.

Tegel discovered that 84% of the people surveyed believe or are uncertain as to whether NZ chickens are fed hormones. Mr Lucas said that consumers' perception of what happens to chickens as they grow is far from the truth.

Says Mr Lucas, "Our research has clearly shown that people's belief that hormones are added to chickens is largely developed through word of mouth. They cannot believe that a broiler chicken can naturally grow so quickly. The fact is that careful breeding and provision of good food and good growing conditions, along with strict biosecurity and animal health and welfare practices ensure optimum growth rates and healthy birds."

MAF has also confirmed that no residues of anabolic substances (such as steroids, stilbenes or beta agonists) have ever been identified in chickens under the annual chemical residue monitoring programme they operate in collaboration with the poultry meat industry. MAF conducts random tests on broiler chicken throughout New Zealand and operates to rigid standards.

* Source: Poultry Industry Association of New Zealand (Inc).


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

ScoopPro: Helping The Education Sector Get More Out Of Scoop

The ScoopPro professional license includes a suite of useful information tools for professional users of Scoop including some specifically for those in the education sector to make your Scoop experience better. More>>

Big Tax Bill Due: Destiny Church Charities Deregistered

The independent Charities Registration Board has decided to remove Destiny International Trust and Te Hahi o Nga Matamua Holdings Limited from the Charities Register on 20 December 2017 because of the charities’ persistent failure to meet their annual return obligations. More>>

57 Million Users' Data: Uber Breach "Utterly Preventatable"

Cybersecurity leader Centrify says the Uber data breach of 57 million customer and driver records - which the ride-hailing company hid for more than a year - was “utterly preventable”. More>>

Scoop 3.0: How You Can Help Scoop’s Evolution

We have big plans for 2018 as we look to expand our public interest journalism coverage, upgrade our publishing infrastructure and offer even more valuable business tools to commercial users of Scoop. More>>

Having A Cow? Dairy Product Prices Slide For Fourth Straight Auction

Dairy product prices fell at the Global Dairy Trade auction, retreating for the fourth straight auction amid signs of increased production... Whole milk powder fell 2.7 percent to US$2,778 a tonne. More>>

ALSO:

Statistics: Butter At Record $5.67/Block; High Vegetable Prices

Rising dairy prices have pushed food prices up 2.7 percent in the year to October 2017, Stats NZ said today. This followed a 3.0 percent increase in the year to September 2017. More>>

ALSO:

Science: New Research Finds Herbicides Cause Antibiotic Resistance

New University of Canterbury research confirms that the active ingredients of the commonly used herbicides, RoundUp, Kamba and 2,4-D (glyphosate, dicamba and 2,4-D, respectively), each alone cause antibiotic resistance at concentrations well below label application rates. More>>

ALSO:

 
 
 
 
 
 
 
 
  • Bill Bennett on Tech