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Telecom To Make Big Push In NZ Business Market

28 October 2001

Telecom is launching a major campaign - It Works - in the business market.

As part of a major push in the business telecommunications market, the company launches the first of three television commercials on Monday night.

Telecom General Manager Marketing, Kevin Kenrick, said Telecom had achieved considerable success in the residential market over the past 12 months, particularly with the launch of new packages, and was now placing renewed emphasis on the business market.

“Businesses - from large corporate to small businesses – are looking for leadership in the integration of communications with everyday business needs,” Mr Kenrick said.

“Businesses are seeking communication solutions which they can be confident are sound and reliable, and that will meet their needs now and into the future.”

The campaign focuses on the reliability and solidity of the Telecom network and features the line: “There are enough risks in business today without your communications being one of them.”

The focus is the 99.999% reliability of Telecom’s core network, the “self-healing” nature of the network, and the human and technical support Telecom has in place for the 0.001% of the time, on average, that there may be a problem.

The timing of the message was particularly pertinent given the sense of uncertainty in the world today, he said.

“Our research shows that business customers want security and reliability above anything else. In a changing and uncertain external environment, security is critical.”

The campaign demonstrates Telecom’s focus on providing business customers with an integrated communications solution that meets their needs and that works.


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