NZ's Lucire Overtakes Elle, Vogue UK

Another Kiwi fashion success: Lucire overtakes Elle, Vogue UK sites

Wellington, October 29 (JY&A Media) After a successful L'Oréal New Zealand Fashion Week, during which its news page was updated hourly between shows, New Zealand-HQed fashion title Lucire received an encouraging boost with the latest web rankings from Alexa Internet (www.alexa.com) showing that it had overtaken the sites of Elle and British Vogue.

Lucire (lucire.com) is ranked 28,408th of all the sites on the web tracked by Alexa, with French-language Elle (www.elle.fr) a shade below at 28,504 and Vogue UK (www.vogue.co.uk) at 33,961.

Lucire, currently an internet-only title, is one of a select group of online brands that have pulled ahead in 2001, including trade site WGSN (at 24,682) and consumer directory Fashion New Zealand (109,365).

The latest statistics show remarkable growth since the last update in late August in two Condé Nast titles, Vogue Deutschland and Vogue Australia, placed at 70,687 and 85,261 respectively. Its style.com portal remained high at 3,380, indicating that Condé Nast may have finally sorted out its web strategy.

Harper's Bazaar was ranked at 128,532, another improving site.

Modest falls were recorded for numerous cross-media brands such as American, Korean and Swedish editions of Elle and German Cosmopolitan. However, the Taiwanese edition of Elle improved with a healthy increase of almost 4,000 places to 18,018.

JY&A Media, the publishing company behind Lucire, says that its rise may be partly due to the demise of several dot coms in 2001, including Fashion Live and Anatomique, with their traffic being shared amongst other independent pure-plays.

During New Zealand Fashion Week, Lucire updated hourly with news from the Auckland Town Hall and other locations around the city. It was the only web site to update so rapidly with events, thanks to the facilities provided by the organizers of L'Oréal New Zealand Fashion Week and their public relations' firm, NBPR.

This week, Lucire will publish a review of New Zealand Fashion Week events.

Alexa rankings of selected sites
Firstview 3,080
Style.com 3,380
Elle Korea 8,551
Vogue Korea 8,886
Elle USA 16,840
Elle Taiwan 18,018
Fashion Net 23,892
WGSN 24,682
Lucire 28,408
Elle 28,504
Vogue UK 33,961
Chatelaine 45,840
Fashion Planet 54,474
Cosmopolitan Deutschland 59,734
Fashion UK (old URL) 62,726

About Lucire

Lucire, the global fashion magazine, is one of the world's leading fashion titles on the web. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today's woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself. Lucire is available at and its content appears under licence at numerous major sites including iWon.com and Totalwoman. In August 2001, Lucire received 13,000 unique visitors daily. According to Alexa Internet, Lucire is one of the top-ranked pure-play fashion titles in the world.

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